Data Analyst | Betty CA

<p><strong>About Us:</strong></p> <p>Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.</p> <p>Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.</p> <p>Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</p> <p><strong>Our Values:</strong></p> <ul> <li><strong>We are honest </strong>- we value honesty in all aspects.</li> <li><strong>Bring the Olives</strong> - we offer premium customer experience.</li> <li><strong>Think Big</strong> - we believe in always striving for more.</li> </ul> <p><strong>Key Responsibilities:</strong></p> <ul> <li>Own deep-dive analysis of player and commercial behavior — where value is created, where it leaks, and what we should do about it.</li> <li>Form and test hypotheses about why things happen, and turn the answer into a recommendation — including how it affects our players.</li> <li>Work with large event-level data in Redshift to run deep-dives and ad-hoc investigations.</li> <li>Lead advanced analyses: cohort analysis, segmentation, LTV and retention modelling, funnel optimization, effectiveness measurement.</li> <li>Find opportunities and inefficiencies across player segments, games, providers, payment flows, and channels.</li> <li>Run ad-hoc analysis to support business initiatives, product launches, and marketing campaigns.</li> <li>Support experimentation and A/B testing: define success metrics, analyze results, and know when a result is real.</li> <li>Build and maintain the reporting the business runs on, from the tables underneath to the dashboards on top.</li> <li>Present findings and recommendations credibly to any audience, up to C-level.</li> </ul> <p><strong>What we're looking for:</strong></p> <ul> <li>3+ years in data analytics — ideally iGaming, gaming, fintech, or another high-volume consumer-transaction environment.</li> <li>Advanced SQL, with Redshift or a comparable cloud data warehouse.</li> <li>Hands-on Tableau, or a comparable BI tool.</li> <li>Deep knowledge of commercial and behavioral KPIs: LTV, ARPU, retention, churn, cohort behavior, conversion funnels.</li> <li>Experimentation and statistical reasoning, including an instinct for correlation vs. causation.</li> <li>The ability to work with messy, incomplete, evolving data and still produce something reliable.</li> <li>Clear communication — you can explain a complex analysis to someone who doesn't want the detail, and manage expectations honestly.</li> <li>Being comfortable in a fast-paced environment.</li> </ul> <p><strong>Nice to have:</strong></p> <ul> <li>Online casino experience from any part of the business</li> <li>Python or R for analysis</li> </ul> <p><strong>What we offer:</strong></p> <ul> <li>Competitive salary</li> <li>Performance-based bonus</li> <li>Career and skills development opportunities</li> <li>Fun and collaborative team environment</li> <li>New modern office space</li> </ul>