Growth Marketing Specialist | Betty CA

<p><strong>About Us:<br></strong>Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.<br><br>Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.<br><br>Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</p> <p> </p> <p><strong>Our Values:</strong></p> <ul> <li><strong>We are honest </strong>- we value honesty in all aspects.</li> <li><strong>Bring the Olives </strong>- we offer premium customer experience.</li> <li><strong>Think Big </strong>- we believe in always striving for more.</li> </ul> <p><strong> <br></strong><strong>About the Role:</strong></p> <ul> <li>We are looking for a proactive and commercially minded Growth Marketing Specialist to join our growing marketing team.</li> <li>In this role, you will identify, develop and execute cross-functional initiatives that support customer acquisition, engagement and revenue growth. Your work will include turning product features, promotions and business opportunities into integrated marketing campaigns.</li> <li>You will collaborate closely with User Acquisition, Brand, Product, Design, CRM, Content and Compliance teams to move initiatives from an initial idea through planning, execution, launch and performance review.</li> <li>The ideal candidate combines strong marketing judgement with excellent organization and a hands-on approach. You should be comfortable taking ownership of initiatives that do not sit clearly within one existing team, coordinating multiple stakeholders and ensuring that work is delivered to a high standard and on time.</li> </ul> <p><strong>Key Responsibilities:</strong></p> <ul> <li>Identify and develop new marketing and growth opportunities that can contribute to acquisition, engagement and revenue.</li> <li>Turn product features, promotions and launches into clear, well-structured marketing campaigns.</li> <li>Build campaign briefs that define the objective, audience, key message, deliverables, owners, timelines and expected business impact.</li> <li>Coordinate execution across User Acquisition, Brand, Product, Design, CRM, Content, Compliance and other relevant teams.</li> <li>Own the execution process for cross-functional growth initiatives, including ensuring Jira tasks are clearly described, assigned, followed up on and completed on time.</li> <li>Support the planning and delivery of initiatives such as giveaways, Bingo, charity campaigns and other product-led activations.</li> <li>Take ownership of additional ad-hoc marketing opportunities that currently lack a dedicated owner.</li> <li>Build simple business cases and recommendations for new initiatives based on expected impact, effort and available data.</li> <li>Track campaign performance and identify which initiatives should be improved, repeated, expanded or stopped.</li> <li>Keep stakeholders informed about progress, dependencies, risks, decisions and results.</li> <li>Contribute ideas that improve our campaigns, products, customer experience and internal marketing processes.</li> </ul> <p>&l