Head of User Acquisition | Betty CA

<p><strong>About Us:<br></strong>Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.<br><br>Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.<br><br>Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</p> <p> </p> <p><strong>Our Values:</strong></p> <ul> <li><strong>We are honest </strong>- we value honesty in all aspects.</li> <li><strong>Bring the Olives </strong>- we offer premium customer experience.</li> <li><strong>Think Big </strong>- we believe in always striving for more.</li> </ul> <p><strong> </strong></p> <p><strong>About the Role:</strong></p> <p>We are looking for an experienced <strong>Head of User Acquisition </strong>to lead our acquisition strategy and team across Web, iOS and Android.</p> <p>This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality. You will own channel strategy, budgets, performance and team development across a large and sophisticated UA operation.</p> <p>The ideal candidate combines deep performance marketing expertise with strong commercial judgement, analytical thinking and proven experience leading high-performing teams.</p> <p><strong><br>Key Responsibilities:</strong></p> <ul> <li>Own the User Acquisition strategy across <strong>Web, iOS and Android</strong>.</li> <li>Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership.</li> <li>Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities.</li> <li>Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels.</li> <li>Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS.</li> <li>Identify new channels, partners and growth opportunities while continuously improving the existing channel mix.</li> <li>Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey.</li> <li>Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities.</li> <li>Ensure measurement, attribution and reporting provide a reliable view of performance and support effective decision-making.</li> <li>Communicate performance, opportunities, risks and recommendations clearly to senior leadership.</li> </ul> <p><strong>Requirements:</strong></p> <ul> <li>7+ years of experience in User Acquisition, Performance Marketing or a closely related field.</li> <li>Significant experience managing large-scale paid acquisition across both <strong>web and mobile apps</strong>.</li> <li>Proven experience leading and developing performance marketing teams.</li> <li>Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads.</li> <li>Strong understanding of mobile attribution, measurement and p