Performance Creative Producer | Betty CA

<p><strong>About Us:<br></strong>Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.<br><br>Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.<br><br>Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</p> <p> </p> <p><strong>Our Values:</strong></p> <ul> <li><strong>We are honest </strong>- we value honesty in all aspects.</li> <li><strong>Bring the Olives </strong>- we offer premium customer experience.</li> <li><strong>Think Big </strong>- we believe in always striving for more.</li> </ul> <p><strong> </strong></p> <p><strong>About the Role:</strong></p> <p>We are looking for a <strong>Performance Creative Producer</strong> to act as the link between our User Acquisition and Creative teams. You will turn performance insights and campaign needs into creative concepts, briefs and production plans across UGC, AI-generated video, motion and static advertising. You will also manage external creative partners, including Junii, and work closely with UA, Creative and Compliance to ensure we consistently produce high-quality, effective advertising.</p> <p><strong><br>Key Responsibilities:</strong></p> <ul> <li>Translate UA performance insights into creative concepts, briefs, scripts and testing ideas.</li> <li>Manage the performance creative pipeline across internal teams and external partners.</li> <li>Develop concepts for UGC, AI-generated video, motion and static advertising.</li> <li>Own the relationship and production workflow with <strong>Junii</strong> and other UGC creators or agencies.</li> <li>Use and test AI creative tools to increase creative output and develop new advertising formats.</li> <li>Collaborate with UA on creative testing plans and turn performance results into new iterations.</li> <li>Work closely with Creative teams to brief and deliver assets across paid acquisition channels.</li> <li>Partner with Compliance to ensure creative meets regulatory and platform requirements.</li> <li>Maintain production timelines, asset organisation and clear communication across stakeholders.</li> </ul> <p><strong><br>Requirements:</strong></p> <ul> <li>3+ years of experience in performance creative, creative production, paid social, digital marketing or a similar role.</li> <li>Strong understanding of performance advertising and paid acquisition.</li> <li>Strong creative instincts across hooks, messaging, scripts and advertising concepts.</li> <li>Experience producing or managing UGC and working with creators or agencies.</li> <li>Experience with AI creative tools, particularly AI video, or strong motivation to develop expertise in this area.</li> <li>Ability to interpret creative performance data and turn it into actionable ideas.</li> <li>Strong project management and communication skills.</li> <li>Ability to work effectively across UA, Creative, Compliance and external partners.</li> <li>Fluency in written and spoken English.</