Performance Marketing Manager - App | Betty CA

<p> </p> <p><strong>About Us:</strong></p> <p>Betty is an innovative entertainment company pioneering at the intersection of real money online casinos and casual mobile gaming.</p> <p>Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.</p> <p>Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.<br><br></p> <p><strong>Our Values:</strong></p> <p>• We are honest – we value honesty in all aspects.</p> <p>• Bring the Olives – we offer premium customer experience.</p> <p>• Think Big – we believe in always striving for more.<br><br></p> <p><strong>Key Responsibilities:</strong></p> <p>• Collaborate with internal and external design teams to create engaging and high performing advertising creatives.</p> <p>• Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.</p> <p>• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.</p> <p>• Identify opportunities to improve player acquisition, campaign efficiency, conversion, and revenue growth.</p> <p>• Develop and execute performance marketing strategies tailored to the iGaming market.</p> <p>• Monitor campaign performance and use data and insights to continuously improve acquisition performance and return on investment.</p> <p>• Develop expertise in the North American gambling market while collaborating with a diverse, cross functional team.</p> <p><strong><br>Requirements:</strong></p> <p><strong><span style="text-decoration: underline;">• Must have hands on performance marketing experience within the iGaming or online gambling industry.</span></strong></p> <p>• Demonstrable experience managing and optimizing paid acquisition campaigns for an online casino, sportsbook, or other real money gaming product.</p> <p>• Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue focused performance metrics.</p> <p>• Solid experience with AppsFlyer or another MMP, including campaign attribution and player reporting.</p> <p>• Strong understanding of iOS tracking, including SKAN reporting and handling non consented users.</p> <p>• Experience with GA4, including event setup, custom reports, and troubleshooting.</p> <p>• Excellent communication skills with the ability to work cross functionally with various stakeholders.</p> <p>• A proven track record of executing performance marketing strategies that drive player acquisition and revenue growth.</p> <p>• Fluency in written and spoken English.</p> <p>• The ability to adapt quickly and perform well in a fast paced environment.</p> <p><strong><br>Nice to Have:</strong></p> <p>• Experience working within regulated North American iGaming markets.</p> <p>• Familiarity with data visualization tools like Tableau or Power BI.</p> <p><strong><br>What We Offer:</strong></p> <p>• Competitive salary</p> <p>• Premium Health insurance</p> <p>• Career and skills development opportunities&l