Senior Marketing Specialist

<div class="content-intro"><h2><strong>A Rare Opportunity to Shape the Future of Genomics</strong></h2> <p>Join a team of brilliant, passionate innovators determined to transform healthcare. At BillionToOne, we've built a category-defining, publicly traded company on Nasdaq where transparency fuels trust, collaboration drives breakthroughs, and every contribution moves the needle on our mission to make life-changing diagnostics accessible to all. We don't just aim for incremental improvements; we build products that are 10x better than anything that exists today.</p> <p>Our scientists, engineers, sales executives, and visionaries are united by an unwavering commitment to changing the standard of care in prenatal and cancer diagnostics. This is where cutting-edge science meets human compassion, and every innovation you contribute helps remove the fear of the unknown from some of life's most critical medical moments.</p> <p>If you're driven by purpose, energized by innovation, and ready to help shape the future of precision medicine at scale, this is where you belong.</p></div><p>As a <strong>Senior Marketing Specialist</strong> at BillionToOne, you will play a critical role in bringing our marketing programs to life across channels. You will support the Marketing team by owning the day-to-day execution of marketing campaigns, managing our library of customer-facing collateral, coordinating projects and workflows, and helping ensure high-quality work moves efficiently from concept through launch.</p> <p>This is an ideal role for a highly organized, detail-oriented marketer who loves making things happen. You are equally comfortable managing multiple projects, coordinating with creative and cross-functional partners, building an email campaign, proofing a customer-facing asset, or developing engaging social content. You take pride in operational excellence, have strong attention to detail, and proactively identify what needs to happen next.</p> <p>You will work closely with the rest of the Marketing team and other cross-functional partners and will have the opportunity to develop broad experience across marketing channels in a fast-growing healthcare company.</p> <p>This role may be remote or based out of our Menlo Park or Union City, CA offices and reports to the Marketing Operations Manager. </p> <p><strong>Responsibilities: </strong></p> <ul> <li><strong>Campaign & Channel Execution</strong> <ul> <li>Support lifecycle and integrated campaigns across email, webinar, SMS, direct mail, digital advertising, web, social, and sales channels, including product launches and newsletters.</li> <li>Build, test, and deploy campaigns and automations, coordinating audiences, segmentation, personalization, content, tracking, and QA.</li> <li>Support targeted programs including A/B tests, nurture campaigns, account-based marketing (ABM), and executive outreach, coordinating execution and documenting learnings.</li> <li>Monitor and report on campaign performance and program health, identifying opportunities to improve engagement and conversion.</li> </ul> </li> <li><strong>Marketing Collateral & Content Management</strong> <ul> <li>Own the day-to-day management of BillionToOne's customer-facing marketing collateral, ensuring materials are current, accurate, organized, and readily accessible to internal teams.</li> <li>Coordinate the production, printing, inventory, and distribution of marketing materials, including brochures, flyers, sales collateral, event materials, and other customer-facing assets.</li> <li>Manage updates and rollouts of new or revised collateral across relevant teams and channels, ensuring outdated materials ar