VP of Digital Product

<div class="content-intro"><p><strong>THE COMPANY:</strong> <a href="https://www.birdygrey.com" target="_blank">BIRDY GREY</a></p> <div> <p>Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. </p> <p>Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.</p> </div></div><p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>THE OPPORTUNITY: </strong></span>VP of Digital Product</p> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>REPORTS TO: </strong>CEO</span></p> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>LOCATION:</strong> US - Remote</span></p> <p>Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid</p> <p>Our digital experience is where our customers discover us, decide, and buy, and it is increasingly a source of competitive advantage. Those customers arrive at very different points in their journey: a bride planning a year out, a bridesmaid buying a dress this week, a groom outfitting his party, a guest who needs something to wear. One store has to serve all of them well. Digital Product is central to our company strategy, and we are seeking a senior leader who wakes up every day thinking about that experience. Reporting to the CEO, the VP of Digital Product owns the Digital Product organization across Product Management, Product Design, Site Merchandising, and Web Operations, and is accountable for the commercial performance of the store. This is a player-coach role from day one. You will set the strategy and lead the team, and you will also personally own the roadmap for our core shopping experience: framing problems, writing requirements, working tradeoffs with Design and Engineering, reading the results, and partnering with Engineering Management to run the delivery process. As the team matures, the role may move up and out of the day-to-day but it does not start there.</p> <p style="line-height: 1;"><span style="color: rgb(0, 0, 0);"><strong>SCOPE OF RESPONSIBILITIES</strong></span></p> <p><strong>Strategy & Roadmap</strong></p> <ul> <li>Own the digital product vision, strategy, and roadmap, balancing near-term commercial opportunities with the larger customer and platform investments that compound over time</li> <li>Build a single scorecard for the store that shows how our levers trade off against one another on the same real estate</li> <li>Accountable, with Marketing and Merchandising, for conversion, revenue, and lead generation through the digital experience</li> </ul> <p><strong>Product Management (hands-on)</strong></p> <ul> <li>Personally lead the core shopping experience roadmap: discovery, requirements, prioritization, scoping and estimation with Engineering, launch, and measurement</li> <li>Supervise the lead generation and product design roadmaps and keep them aligned with the core</li> <li>Align stakeholders when priorities compete, and communicate progress and re