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Senior Growth Marketing Manager (Pharma & HCP)

Blinkhealth • New York, NY; Seattle, WA

Job Description

<div class="content-intro"><p><strong>Company Overview:<br><br></strong><a href="https://www.blinkhealth.com/">Blink Health </a>is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. <br><br><a href="https://www.blinkhealth.com/blinkrx">BlinkRx </a>is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. <br><br>We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!</p></div><p><strong>This is an onsite position. Blink Health has offices in New York City (Flatiron District), St. Louis (Chesterfield), Pittsburgh (Robinson Twp.) and Seattle (Kirkland).</strong></p> <p><strong>The Opportunity</strong></p> <p>BlinkRx is seeking a Senior Growth Marketing Manager to accelerate adoption of our pharma services among healthcare providers. In this role, you will collaborate with our provider-facing teams, growth & revenue function, and pharmaceutical partners to launch new pharma partnerships and drive prescription growth with existing clients — through co-branded campaigns with brand teams and independent strategic marketing initiatives for BlinkRx. Your work will directly impact revenue by driving provider engagement and growing script volume across our 50+ pharma partnerships.</p> <p>Specifically, you will:</p> <ul> <li>Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers </li> <li>Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners </li> <li>Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities </li> <li>Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands </li> <li>Create content to educate and activate Health Care Providers, field teams, and new pharma partners by clearly communicating BlinkRx’s value proposition</li> <li>Establish scalable strategies to support our client success team’s efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings</li> <li>Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team</li> </ul> <p><strong>A successful applicant will fit the following criteria:</strong></p> <ul> <li><strong>Experience</strong>: 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations.</li> <li><strong>Results Driven</strong>: Proven ability to deliv

Job Reference ID: CF-164367 • Posted on CloudFrame Job Scanner