Growth Marketer, Perpetual Futres & Prediction Markets

<h2>Role Overview</h2> <p>We are hiring a technically-minded Growth Marketer to drive adoption and revenue for two of our most important new bets at Blue Cube Services: our <strong>perpetual futures</strong> product and our <strong>prediction markets</strong> product. The right person combines a sharp growth mindset with hands-on performance marketing chops and genuine fluency in data — comfortable defining the funnel, running the campaigns, reading the results, and making the next call themselves.<br><br></p> <h3>Key Responsibilities</h3> <h3>Growth strategy</h3> <ul> <li>Own the growth roadmap for perpetual futures and prediction markets, identifying the highest-leverage opportunities to grow active users, volume, and revenue</li> <li>Define the funnel for each product — acquisition, activation, first trade, repeat trade, retention — and instrument it end-to-end</li> <li>Build and continuously refine growth hypotheses, experiments, and playbooks specific to each product's mechanics and audience</li> </ul> <h3>Performance marketing execution</h3> <ul> <li>Actively plan, launch, and manage paid campaigns across relevant performance channels (paid search, paid social, programmatic, app channels, on-chain and crypto-native channels where applicable)</li> <li>Own creative briefs, audience targeting, bidding, and budget allocation, and iterate based on data</li> <li>Drive measurable revenue from paid spend, with clear ROAS, CAC, and LTV-aware decision making</li> </ul> <h3>Data and measurement</h3> <ul> <li>Be the person on the team who is most comfortable in the numbers — pulling data, building dashboards, querying where needed, and turning that into decisions</li> <li>Define and track the core growth metrics for each product (CAC, payback, ROAS, cohort retention, volume per user, revenue per user, etc.)</li> <li>Use data to prioritise where to spend time and money, and to kill what isn't working quickly</li> <li>Partner with analytics, product, and engineering to make sure tracking, attribution, and event instrumentation are reliable</li> </ul> <h3>Cross-functional collaboration</h3> <ul> <li>Work closely alongside the Perpetual Futures Marketing Manager to extrapolate what is working and scale it across both products</li> <li>Coordinate with product, design, and content teams on landing pages, in-product funnels, lifecycle messaging, and creative</li> <li>Share learnings across the wider marketing org so growth wins in one product compound into the others</li> </ul> <h3>Requirements</h3> <ul> <li>3–5 years in a growth or performance marketing role with direct ownership of paid budgets and revenue outcomes</li> <li>Strong technical and analytical chops — confident in SQL, spreadsheets, BI tools (Looker, Mode, Amplitude, Mixpanel, or similar), and attribution platforms</li> <li>Hands-on experience managing campaigns across at least two of: Google Ads, Meta, TikTok, programmatic, app channels, or crypto-native ad networks</li> <li>Demonstrable track record of growing a product through a combination of paid acquisition, funnel optimisation, and experimentation</li> <li>Comfort working on products with complex mechanics — able to understand them deeply enough to market them credibly</li> <li>Strong written English and ability to brief creative, write ad copy, and communicate results clearly</li> <li>Self-starter mindset — happy to define the plan, ship the work, and own the outcome</li> </ul> <h3>Nice to Have</h3> <ul> <li>Working knowledge of crypto, derivatives (perps, futures, optio