Lead Data Scientist- Marketing

<div class="content-intro"><p><strong>About Bluevine</strong></p> <p>Bluevine is the largest small business banking platform in the U.S., redefining how entrepreneurs manage their money. We create modern financial solutions, from checking and lending to payments and beyond, designed to help small business owners grow, thrive, and take control of their financial future. Our best-in-class technology, advanced security, and deep understanding of the small business community give our customers the confidence to focus on what they do best.</p> <p>Since 2013, we’ve supported more than 750,000 small businesses nationwide. Backed by leading investors like Lightspeed Venture Partners, Menlo Ventures, 83North, and Citi Ventures, our 500+ person global team shares one mission: to give small businesses the financial tools they need to succeed.</p> <p>We’re innovators driven by big ideas, collaboration, and real impact. Here, you’ll have the freedom to take ownership, grow your career, and make a difference for small business owners across America. Ready to shape what’s next?</p></div><p><strong><em data-stringify-type="italic">This is a hybrid role</em><em data-stringify-type="italic">. </em></strong>At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.</p> <h3><span style="font-family: arial, helvetica, sans-serif;"><strong>About the Role:</strong></span></h3> <p><span style="font-family: arial, helvetica, sans-serif;">We are building a cutting-edge data science team in India and are looking for an experienced<strong> Lead</strong> <strong>Data Scientist</strong> with a strong focus on <strong>marketing analytics and campaign modeling</strong>. In this role, you will apply your expertise in predictive modeling, experimental analysis, and data-driven decision-making to enhance and optimize our <strong>direct mail</strong> and <strong>paid media</strong> marketing efforts.</span></p> <p><span style="font-family: arial, helvetica, sans-serif;">You will play a key role in developing <strong>response models</strong> (to predict which leads are likely to engage) and <strong>approval models</strong> (to predict product approval likelihood), improving customer targeting, and maximizing marketing ROI. This is an exciting opportunity to join a global team and help drive acquisition growth through data science innovation.</span></p> <h3><span style="font-family: arial, helvetica, sans-serif;"><strong>Key Responsibilities:</strong></span></h3> <h4><span style="font-family: arial, helvetica, sans-serif;"><strong>Marketing Model Development & Optimization</strong></span></h4> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Design and build <strong>response models</strong> to predict the likelihood of customer engagement with campaigns.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Develop <strong>approval models</strong> to estimate a lead’s probability of being approved for financial products.</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Analyze <strong>match backs</strong> (expected value ca