We have multiple media roles open – please apply to the one you feel is the best fit for your experience and our team will assess the right level for each candidate throughout the hiring process. What to know Develop and execute game-changing media strategies that tie engagement to the bottom line. As Media Strategist, you'll develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between). This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and translating a client’s business objectives into a tactical media plan. You’re used to spending most of your day speaking in acronyms — terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary — and you know how to explain them to clients and teammates. You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team. <h2>The company </h2> Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From AARP and Doctors Without Borders to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency in the US and London. <h2>A day in the life </h2> <ul> <li style="font-weight: 400;">Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.</li> <li style="font-weight: 400;">Oversee day-to-day execution of media campaigns including managing budgets and pacing, working with team members and external vendors to optimize campaigns, and generating client-facing insights and recommendations.</li> <li style="font-weight: 400;">Participate in client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives and how ongoing campaigns are performing</li> <li style="font-weight: 400;">Work collaboratively with other internal or external teams, including media buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.</li> <li style="font-weight: 400;">Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects</li> </ul> <h2>What we offer</h2> <ul> <li style="font-weight: 400;"&

Media Strategist, Paid Media Planning

Job Description