VP of Sales

<p class="p1"><strong>POSITION OVERVIEW</strong></p> <p class="p2">Bluefish is hiring a VP of Sales to own and scale the new logo acquisition function at the most consequential moment in the company’s growth. The go-to-market motion is transitioning from founder-led to team-led. The inbound pipeline is strong and growing. The product is winning. What the business needs now is a leader who can build the engine that captures that momentum at scale. </p> <p class="p2">This is not a role for someone who manages from above. The VP of Sales will inherit a team of six — one head, three directors, two juniors and will be expected to sell alongside them before reorganizing them. The ability to sit across from a Fortune 500 CMO or VP of Marketing and run a deeply consultative, non-transactional enterprise sale is a baseline requirement, not a bonus.</p> <p class="p2">The primary mandate is net new logo acquisition across the Fortune 500. The VP of Sales owns the full new business function: pipeline, process, team, and number.</p> <p class="p1"> </p> <p class="p1"><strong>KEY RESPONSIBILITIES</strong></p> <ul> <li class="p2">Proven enterprise sales execution at the Fortune 500 level — direct, personal track record closing complex deals with CMOs, VPs of Marketing, and C-suite marketing buyers at the world’s largest brands. Not managing teams who do it. Doing it.</li> <li class="p2">Deep marketing domain fluency — understands how Fortune 500 marketing organizations are structured, how billion-dollar budgets are allocated, and how decisions are made across search, content, brand, PR, and commerce functions. Knows the language of the industry being disrupted.</li> <li class="p2">Ad tech or enterprise martech background — experience at companies operating in the programmatic, marketing analytics, or enterprise marketing technology space. Has navigated the holding company and brand direct buying dynamics.</li> <li class="p2">Outbound builder — has built an outbound motion from scratch on top of existing inbound momentum. Actual execution, not theoretical familiarity.</li> <li class="p2">Sales org designer — proven ability to hire, develop, and where necessary replace enterprise sales talent. Has built a team, not just managed individuals.</li> <li class="p2">Forecasting and operating rigor — capable of installing operating cadence and forecast accuracy in a fast-moving, high-growth environment.</li> <li class="p2">New York-based — the entire commercial team is in New York. Strong preference for NY-based candidates.</li> </ul> <p class="p1"> </p> <p class="p1"><strong>EXPERIENCE AND QUALIFICATIONS</strong></p> <ul> <li class="p2"><strong>Own New Logo Revenue:</strong> Take accountability for the new business number — Fortune 500 brands across financial services, luxury, CPG, travel, pharma, cosmetics, and apparel. Build repeatable pipeline from both inbound referrals and a new outbound motion.</li> <li class="p2"><strong>Build the Outbound Engine: </strong>The current motion is predominantly inbound. The VP of Sales will build Bluefish’s outbound capability from scratch — account targeting, sequencing, SDR structure, and pipeline contribution targets — layered on top of inbound, not replacing it.</li> <li class="p2"><strong>Scale and Develop the Team: </strong>Grow the new logo team from six to fifteen to twenty high- powered enterprise sales directors. Define the hiring profile, execute against it quickly, and build the coaching and performance culture that makes the team elite.</li> <li class="p2"><strong>Run the Consultative Enterprise Sale: </strong>Personally execute complex, multi-stak