Integrated Marketing Manager

<div class="content-intro"><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">About Bobbie</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">That's who we are, and that's what you'd be joining.</p> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">Bobbie for Change</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.</p></div><p><strong>The Role</strong></p> <p>Bobbie is looking for an experienced, bold and detail-obsessed Integrated Marketing Manager to help bring our biggest brand moments to life across every channel. In this role, you'll turn campaign briefs into aligned channel tactics, manage the integrated marketing calendar, and keep every partner on timeline so our campaigns tell a cohesive narrative and drive measurable brand and business growth.</p> <p>You think at a high level and live in the details. You're the go-to partner for our creative team on marketing operations, and Asana is your second home. You absolutely hate to see a deliverable slip or a launch-day detail left to chance.</p> <p>If you love being the connective tissue behind great campaigns, and you have a passion for thought-provoking and inspirational work, meaningful customer storytelling, and brand messaging, then read on.</p> <p> </p> <p><strong>What You Will Do:</strong></p> <p>Support and Execute Omnichannel Marketing Campaigns</p> <ul> <li>Support campaign planning and execution across integrated marketing efforts</li> <ul> <li>Ensure channel tactics and deliverables are aligned to brief</li> </ul> <li>Manage integrated marketing calendar and respective inputs from cross-channel partners driving alignment across launches, campaigns, promotions and key moments</li> <li>Manage integrated campaign timelines, channel tactic deliverables and briefing process within Asana in partnership with channel partners</li> <ul> <li>Serve as main POC for Creative PM and operations org in campaign management and roll-out </li> </ul> <li>Serve as primary POC for creative organization on campaign tactics, messaging strategy and deliverables across channels