Lifecycle Marketing Lead

<div class="content-intro"><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">About Bobbie</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">That's who we are, and that's what you'd be joining.</p> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">Bobbie for Change</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.</p></div><h3><strong>About the Role</strong></h3> <div id="message-list_1787582212.544009"> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div>Bobbie is looking for a Lifecycle Marketing Lead (equivalent to senior manager) to help drive retention strategy across the full path to purchase. This is a high-ownership, high-visibility role covering the channels and moments that shape how Bobbie communicates with parents throughout their journey, from email and SMS to on-site personalization, retargeting, loyalty, and CX-driven touchpoints. Success will show up in list growth, acquisition, and revenue from repeat customers.</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <p>You'll report into the Director of Lifecycle, supporting our lifecycle roadmap and retention strategy across channels, while owning key functional projects and launches end to end. As a recognized subject matter expert, you'll act as a thought partner, with a deep understanding of the Bobbie customer experience across every touchpoint.</p> <p>We're looking for someone who is an expert in SMS and email, with experience operating additional lifecycle channels, and who wants to help keep Bobbie on the cutting edge of lifecycle marketing.</p> <h3><strong>What You'll Do</strong></h3> <p><strong>Strategy & Ownership</strong></p> <ul> <li>Partner with the Director on our lifecycle roadmap, owning execution of growth and retention strategy across email, SMS, in-box, and beyond, and converting more one-time purchasers into subscribers</li> <li>Bring deep SMS expertise to the table and show up as a proactive, vocal partner in cross-functional workstreams&nbs