Brand Marketing Manager
Job Description
<div class="content-intro"><p>At Bondora, our mission is simple: to make finance easy, transparent, and accessible for everyone.</p> <p>Founded in 2008, we’ve helped more than 700,000 customers across Europe borrow and invest effortlessly through our trusted digital products.</p> <p>As a rapidly growing financial technology company, we’re reaching new heights with a bold vision. We’re set to acquire a banking license, unlocking a world of possibilities for our customers. This transition will allow us to expand our lending across more EU countries and broaden our product suite to deliver even more value.</p> <p>Join us on this journey and let’s build the future of finance together!</p></div><h3 class="PDq2pG_selectionAnchorContainer" data-section-id="10nc83v" data-start="75" data-end="110"><strong data-start="79" data-end="110">What is this role about? 🚀</strong></h3> <p>If you can't walk down the street without dissecting ads, analyzing copy, and wondering how it all ties back to strategy, this role is for you.</p> <p>We're looking for a <strong>Brand Marketing Manager</strong> who moves confidently between insight and imagination. Someone who understands that a great creative doesn't just look good but also performs. You know from experience how the right idea, the right line, or the right visual can lift CTRs, shift perception, and make people remember your brand.</p> <p>You'll lead and execute brand research, creative strategy, and trust-building initiatives that define how Bondora shows up in the world, and own the full path from creative through to media: briefing agencies, coordinating brand media buying, and making sure every euro spent builds both fame and performance.</p> <p>You're also joining at a rare moment: Bondora's brand is undergoing the biggest transformation since launch, and you'll help carry it from concept to completion across every market and touchpoint.</p> <p>This is a role for someone who thinks like a customer, acts like a creative, and decides like a strategist.</p> <p><strong data-renderer-mark="true">Your main responsibilities 🎯</strong></p> <ul> <li>Leading rollout of the refreshed brand identity across customer-facing touchpoints.</li> <li>Developing global creative platforms and campaigns that adapt seamlessly across markets.</li> <li>Owning brand media investment: coordinating with the performance team and external media-buying and influencer agencies to plan and launch brand awareness campaigns across priority markets. </li> <li>Writing creative briefs that inspire both internal teams and agencies, and guiding execution to ensure work is on-brand, on-brief, and on time.</li> <li>Partnering closely with the performance team to test and analyze creative impact, continuously improving effectiveness and conversion.</li> <li>Leading brand research projects, from briefing and coordination with partners to translating findings into actionable strategies.</li> <li>Building AI workflows and experimenting with AI tools and automation to accelerate creative production, testing, and optimization.</li> <li>Leading trust-building efforts, including Trustpilot and review platform management, NPS insights, and partnerships, and ensuring we communicate them loud and proud.</li> <li>Owning brand execution on the website (homepage, key brand pages, overall look and feel), alongside maintaining and evolving brand assets and guidelines so every touchpoint, from ads to UX, reinforces a consistent brand experience.</li> </ul> <h2>What would ensure success in this role?💪</h2> <ul> <li>5+ years of experience in marketing, brand, or creative strategy, preferably in financial services or other fa