Director, Commercial Strategy

<p><em>Our offices in <strong data-stringify-type="bold">Boca Raton, FL</strong> and <strong data-stringify-type="bold">Nashville, TN</strong> are where we come together for <strong data-stringify-type="bold">collaboration, education, and celebrations, </strong>and we’re looking for teammates who can join us in person for those meaningful moments.</em></p> <p> </p> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>Reports to: </strong>EVP, Strategy & Innovation<br></span><span style="font-family: arial, helvetica, sans-serif;"><strong>Years Experience: </strong>10+ Years<br></span><strong style="font-family: arial, helvetica, sans-serif;">Department: </strong><span style="font-family: arial, helvetica, sans-serif;">Strategy & Innovation<br></span></p> <h3><span style="font-family: arial, helvetica, sans-serif;">The Position:<br></span></h3> <p>The Director, Commercial Strategy is the lead commercialization and market strategy expert within BPD’s integrated pharmaceutical engagement model. Bridging commercial strategy, market access, customer engagement, and brand activation, this role helps pharmaceutical clients position, launch, and grow brands in competitive markets - translating scientific differentiation into business opportunity and engagement strategies that drive adoption, access, and long-term growth.</p> <p>Partnering across Medical Affairs, Market Access, Analytics, Media, Creative, Sales Enablement, and Account Leadership, the Director, Commercial Strategy develops commercially viable, insight-driven go-to-market strategies grounded in real market dynamics and customer behavior, and serves as a trusted strategic advisor in client engagements and business development.</p> <h3><span style="font-family: arial, helvetica, sans-serif;">The Responsibilities:</span></h3> <p><span style="font-family: arial, helvetica, sans-serif;">Includes, but not limited to the following:<br></span></p> <ul> <li>Lead commercial planning for pharmaceutical brands across pre-launch, launch, and growth phases, including launch readiness and strategic prioritization.</li> <li>Develop integrated commercialization and go-to-market strategies — channel strategy, stakeholder engagement, customer journey planning, and activation frameworks — aligned to market opportunity and business objectives.</li> <li>Analyze therapeutic category dynamics, competitive landscapes, reimbursement environments, and customer behavior; translate market intelligence into actionable commercial recommendations and identify barriers, adoption challenges, and whitespace opportunities.</li> <li>Integrate market access, payer, and healthcare ecosystem considerations into brand strategy, and support stakeholder segmentation across HCPs, payers, health systems, advocacy groups, and patients.</li> <li>Partner with Brand Strategy and Creative to define differentiated positioning and messaging frameworks that align scientific differentiation with commercial opportunity, translating clinical value into meaningful market narratives.</li> <li>Partner with Media and Engagement teams to shape omnichannel engagement and customer activation plans across digital and in-person ecosystems, leveraging BPD and MJH engagement capabilities.</li> <li>Serve as a strategic advisor to clients throughout engagements, building trusted relationships with senior client stakeholders.</li> <li>Play an active role in business development - partnering with Growth and Account Leadership to shape pharma-focused pitches, proposals, and organic growth opportunities,