Principal Web Strategy & Digital Experience Lead

<div class="content-intro"><p><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">About Blueprint</span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">At Blueprint, you’ll work alongside talented people with different experiences, expertise, and perspectives. You’ll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build.</span></p> <p><strong><span style="font-size: 18pt; color: rgb(57, 116, 216);">Bring your perspective. Raise the standard. Build what matters.</span></strong></p></div><p></p> <p><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">About the Role</span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">We’re looking for a <strong>Senior Web Strategy Lead</strong> to define and lead complex global web experiences supporting major consumer-product and feature launches. In this role, you’ll establish the web vision, success measures, operating model, and prioritized roadmap while coordinating work across content, design, engineering, analytics, experimentation, search, ecommerce, agencies, and retail partners.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">You’ll use customer behavior and performance data to influence broader product positioning, naming, investment, and roadmap decisions. This role requires a senior digital leader who can balance customer experience, business outcomes, technical realities, and executive priorities.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);"><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">What You'll Do</span></strong></span></span></p> <ul> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Own the end-to-end web strategy for major product, portfolio, and feature launches.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Establish the vision, success metrics, operating model, and measurable business outcomes for web initiatives.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Develop executive-ready narratives that connect web insights to strategic business decisions.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Serve as the strategy hub across content, information architecture, design, development, SEO, answer engine optimization, ecommerce, delivery, and experimentation.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Create a unified, prio