Web & Marketing Analytics Manager

<div class="content-intro"><p><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">About Blueprint</span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">At Blueprint, you’ll work alongside talented people with different experiences, expertise, and perspectives. You’ll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build.</span></p> <p><strong><span style="font-size: 18pt; color: rgb(57, 116, 216);">Bring your perspective. Raise the standard. Build what matters.</span></strong></p></div><p></p> <p><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">About the Role</span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">We’re looking for a <strong>Web Analytics Analyst</strong> to help our web experience and marketing teams understand how customers engage with our digital experiences. In this role, you’ll translate complex behavioral data into clear insights that guide website strategy, marketing decisions, and experience improvements.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">You’ll evaluate website performance, analyze customer journeys and conversion funnels, measure experiments, and investigate emerging trends. You’ll collaborate with marketing, web, product, and operations partners to define success metrics and turn data into practical recommendations.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);"><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">What You'll Do</span></strong></span></span></p> <ul> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Analyze customer journeys, engagement patterns, conversion funnels, traffic sources, and page-level performance.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Design, monitor, and evaluate A/B tests and other web experiments.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Use web and behavioral analytics platforms to investigate usability, engagement, and conversion behavior.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Translate loosely defined stakeholder questions into structured analytical plans.</span></li> <li><span style="font-size: 14pt; color: rgb(32, 33, 36);">Conduct ad