(Contract) Marketing Operations Analyst

<div class="content-intro"><p>At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.</p> <p>We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.</p> <p>We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.</p></div><p><strong><span style="text-decoration: underline;">Role Summary:</span><br><br></strong>Marketo Administrator responsible (Contract) for the day-to-day management and operational health of our Marketo instance. Partners closely with the Marketing Operations team to ensure continuity of campaign execution, lead management, and system integrations during the primary admin’s maternity leave.</p> <p><span style="text-decoration: underline;"><strong>Contract duration: 12 Months</strong></span></p> <p><span style="text-decoration: underline;"><strong>Key Responsibilities:<br></strong></span><br>• Own and administer the Marketo instance — user management, workspace configuration, database health, and system hygiene<br>• Build, QA, and deploy marketing campaigns (emails, nurture programs, smart campaigns, landing pages)<br>• Maintain and troubleshoot lead scoring models and lifecycle/routing rules<br>• Manage Marketo <> Salesforce sync, monitor sync errors, and resolve data flow issues<br>• Partner with Data Quality team for data and error clean up<br>• Support the Marketing Ops team with campaign requests, list imports, segmentation, and reporting<br>• Monitor deliverability, bounce management, and compliance (GDPR, CAN-SPAM)<br>• Maintain program templates, tokens, and folder structure per team standards<br>• Produce recurring reports and dashboards on campaign performance and funnel metrics<br>• Document any system changes or process updates for handback to the returning team member<br><br><span style="text-decoration: underline;"><strong>Requirements:<br></strong></span><br>• 3+ years hands-on Marketo administration experience<br>• Marketo Certified Expert (MCE) preferred<br>• Experience with Marketo <> Salesforce CRM integration<br>• Solid understanding of lead lifecycle, scoring, and attribution models<br>• Comfortable with HTML/CSS for email and landing page edits<br>• Strong communication skills — will partner directly with the Marketing Ops team and stakeholders across marketing and sales<br>• Self-directed, able to maintain operational rhythm without heavy supervision<br><br><span style="text-decoration: underline;"><strong>Nice to Have:<br></strong></span><br>• Experience with marketing ops tooling beyond Marketo<br>• Familiarity with revenue operations workflows and sales handoff processes</p> <p> </p><div class="content-conclusion"><p