Content & SEO Operations Specialist

<div class="content-intro"><h4>Breezeway’s award-winning property operations and experience platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, Breezeway helps thousands of short-term rental managers and hospitality operators increase operational efficiency and boost service revenue while eliminating manual work and elevating the experience at each property.</h4></div><h2><strong>The Role</strong></h2> <p>We're looking for a <strong>Content & SEO Operations Specialist</strong> who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.</p> <p>Fully remote. Based in the Spain.</p> <h2><strong>What You'll Own</strong></h2> <h3><strong>— Technical SEO & AEO —</strong></h3> <ol> <li><strong> On-Site SEO Infrastructure</strong></li> </ol> <ul> <li>Own the internal link structure across the website and blog</li> <li>Implement and maintain the hub-and-spoke cluster architecture across all core topic areas</li> <li>Manage 301 redirects, canonical tags, and URL strategy</li> <li>Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)</li> </ul> <ol> <li><strong> Website Health & Technical Maintenance</strong></li> </ol> <ul> <li>Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors</li> <li>Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task</li> <li>Work with dev and HubSpot to implement fixes and verify resolution</li> </ul> <ol> <li><strong> Off-Site SEO & Link Building</strong></li> </ol> <ul> <li>Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)</li> <li>Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)</li> <li>Manage outreach for comparison and alternative pages</li> <li>Monitor referring domains and disavow toxic backlinks</li> </ul> <h3><strong>— Content Operations & Strategy —</strong></h3> <ol> <li><strong> Content Operations</strong></li> </ol> <ul> <li>Build keyword-optimized content briefs using <strong>Clearscope</strong> and <strong>AirOps</strong> — writers and domain experts execute against them, you own the optimization layer</li> <li>Manage the content calendar and prioritization pipeline.</li> <li>Review and publish content, ensuring every piece meets on-page requirements before going live</li> <li>Oversee content refresh cycles</li> <li>Map and improve the current content production workflow in AirOps and make recommendations on how to scale it</li> </ul> <ol> <li><strong> Keyword & Competitive Intelligence</strong></li> </ol> &l