<div class="content-intro">Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work. </div>What You'll Do We are seeking a strategic and data-driven Associate Director of Omnichannel Analytics to deliver measurement, advanced analyses, optimization, and actionable insights for our promotional and digital initiatives. The Associate Director will conduct omnichannel analyses across HCP and patient audiences, spanning marketing activities, media, and field-based promotions. This role will partner closely with stakeholders in Marketing, Commercial Analytics, IT, and external vendors to translate complex customer data into clear findings and recommendations that improve channel performance, customer activation, and ongoing optimization. In the rare disease space—where audiences are small, journeys are complex, and impact is profound—this role is critical to ensuring that every interaction is meaningful, compliant, and effective and efficient. Responsibilities Analytics Delivery and Partnership <ul> <li>Conduct recurring and ad hoc omnichannel analyses aligned with business objectives, translating complex data into actionable insights and recommendations.</li> <li>Develop measurement approaches and analytical specifications across products, including KPI definitions, data requirements, data-quality checks, and clear communication of findings to Marketing and Commercial Analytics stakeholders.</li> <li>Analyze customer behavior, engagement, and exposure to identify and characterize key customer segments. Apply quantitative methods to assess targeting, channel mix, and message performance across customer journeys.</li> <li>Apply advanced analytics techniques, including attribution modeling, multi-channel mix modeling, and predictive analytics, to optimize marketing investments. Assess current and future audience models for use across channels.</li> <li>Partner with Marketing, Commercial Analytics, and external vendors to explore next-best-action and AI-driven personalizati

Associate Director, Omnichannel Analytics

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