Marketing Operations Manager

<h3><strong>JOB SUMMARY</strong></h3> <p>B-Stock is hiring a Marketing Operations Manager to serve as the operational and intelligence layer across the entire marketing team. This is an IC role reporting directly to the VP of Strategy, with visibility into every marketing function — content, demand generation, buyer marketing, and seller marketing.</p> <p>Keep the marketing machine running with rigor: editorial calendars, cross-functional workflows, Braze platform administration, SEO/AEO/GEO infrastructure, CMS governance, content performance reporting, and asset management. This includes identifying and implementing AI automation within the platforms you own (e.g., Braze) to reduce manual lift over time.</p> <p><strong><br><br></strong><strong>ESSENTIAL JOB DUTIES AND RESPONSIBILITIES</strong></p> <p><em><strong><br></strong>Braze Platform Administration & Health</em></p> <ul> <li>Serve as primary platform owner for Braze — system health, configuration, and resolving platform issues (integration failures, data pipeline breaks, sync errors) as needed </li> <li>Monitor and continuously optimize platform performance: deliverability, bounce/unsubscribe trends, event tracking accuracy, data sync </li> <li>Own user management, permission structures, and workspace governance; ensure the platform is configured to support the campaigns the buyer team is building without technical blockers</li> <li>Maintain and improve data hygiene: segmentation infrastructure, contact properties, event schemas, suppression mechanics<br><br></li> </ul> <p><em>SEO / AEO / GEO Performance Infrastructure</em></p> <ul> <li>Apply SEO/AEO/GEO standards across published content </li> <li>Own the operational infrastructure — keyword frameworks, content briefs, optimization checklists, publishing governance — that ensures content meets SEO, AEO, and GEO standards before going live </li> <li>Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data, topical hierarchy, and authoritativeness signals</li> <li>Track organic traffic and content compliance metrics; surface gaps and recommendations, and refine the underlying playbooks</li> <li>Content itself is created by the content team; this role owns optimization, tagging, and discovery structure<br><br></li> </ul> <p><em>Website Performance & CMS Ownership</em></p> <ul> <li>Own Payload CMS backend administration — configuration, data integrity, page governance, freshness reviews, and the content asset library (tagging, organizing, archiving) — across bstock.com; day-to-day publishing sits with the content team </li> <li>Monitor Core Web Vitals, crawl errors, broken links, and mobile usability; maintain a freshness standard (evergreen pages quarterly, high-traffic monthly) and deliver a regular health summary to marketing leadership </li> <li>Own the publication SLA — time from content approved to content live — and hold the process accountable when pages sit in queue</li> <li>Build and maintain the methodology for tracking B-Stock's share of voice in AI-generated search responses<br><br></li> </ul> <p><em><strong>Marketing Operations & Cross-Functional Workflow</strong></em></p> <ul> <li>Identify and implement AI-enabled automation within Braze and the GEO/content-optimization platform to reduce manual lift in campaign QA, segmentation upkeep, and content compliance checks</li> <li>Run the ma