<h2>Fresh Food, Happy Dogs.</h2> We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered directly to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us. <h2>🐾 The job: </h2> <ul> <li>Leadership Team: Play a key role in building a >€100mn business/market as part of the German leadership team, together with Brand, Direct Sales, People & Country Management.</li> <li>Drive Market Growth: Take full ownership of our German acquisition budget, channel mix, and growth strategy. Work hand in hand with our Brand Manager to scale our acquisition channels even further & drive channel diversification. </li> <li>Lead & Mentor: Direct and empower a team of 3+ channel specialists across performance marketing, influencer marketing & ambassador marketing, as well as agency partners to maximize performance and delivery.</li> <li>Strategic Leadership: Partner directly with the Country Director on forecasting, budgeting, and long-term expansion plans, e.g. into new markets or channels.</li> <li>Commercial Optimization: Be responsible for improving payback periods through channel diversification & lowering CPAs, as well as increasing LTVs through a strong focus on retention initiatives.</li> <li>Reporting & Insights: Own performance reporting and clear stakeholder communication across all organizational levels.</li> <li>Cross-Functional Alignment: Work seamlessly with global Product, CRM, Brand, and Executive stakeholders.</li> </ul> <h2>👀 What we're looking for: </h2> <ul> <li>Budget Ownership: 2+ years leading strategic growth with direct ownership of a mid-seven-figure (€) German acquisition budget within the D2C space, ideally subscription-focused.</li> <li>Omnichannel Expertise: Deep hands-on and strategic expertise across paid digital/performance marketing and non-digital marketing channels, with a proven track record of building new acquisition channels from scratch.</li> <li>Team Leadership: 2+ years of experience leading, structuring, and managing a team and agency partners.</li> <li>Advanced Analytics: Strong proficiency in data analytics to drive channel optimisation & diversification.</li> <li>Product & Conversion: Good grasp of digital product and CRO within the broader marketing ecosystem. You will not own this, but be a key stakeholder to them to improve our digital product & CRO.</li> <li>Matrix Management: Proven ability to manage relationships across localized country teams and global functional units.</li> <li>Languages:</stro

Head of Growth - Germany

Job Description