Account Director, Earned Media, Consumer Brand - Burson

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><h3><strong>More about the role:</strong></h3> <p>Burson is seeking an <strong>Account Director of Earned Media focusing on Consumer and Brand clients.</strong>. This is an exciting opportunity for a strategic earned media leader who combines strategy, audience insight, storytelling, media expertise, and integrated communications thinking to deliver impactful campaigns for leading consumer brands.</p> <p>The ideal candidate understands that great earned media starts with a compelling story, informed by research, data, cultural trends, and audience insights. You will lead strategic media relations programs across a range of consumer sectors including consumer lifestyle, retail, consumer health and wellness, food and beverage, travel and other consumer-facing categories.</p> <p>In this client-facing role, you will oversee earned media strategy, guide integrated communications programs, drive strong earned results, and serve as a trusted advisor to clients and internal teams. You will also contribute to business development efforts and help shape innovative communications programs that leverage both traditional and emerging channels.</p> <h3><strong>What you'll do:</strong></h3> <p><strong>Strategic Leadership</strong></p> <ul> <li>Develop and lead strategic earned media programs grounded in audience insights, research, analytics, and strong storytelling.</li> <li>Create integrated communications strategies that connect earned media with influencer, social, digital, content, paid, and experiential efforts.</li> <li>Identify compelling story angles and opportunities that advance client business goals and enhance brand reputation.</li> <li>Translate research, consumer data, cultural insights, and market trends into actionable communications strategies.</li> </ul> <p><strong>Client Management</strong></p> <ul> <li>Serve as a day-to-day client lead and trusted counselor across multiple accounts.</li> <li>Maintain strong client relationships through proactive communication, strategic recommendations, and exceptional service.</li> <li>Partner with account management teams to ensure flawless execution of communications programs and client deliverables.</li> <li>Lead client meetings, presentations, and strategic planning sessions.</li> </ul> <p><strong>Me