Account Executive

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p><strong>More about the role:</strong></p> <p>We are looking for an <strong>Account Executive</strong> to join our dynamic team, where you’ll play a key role in driving client success through effective media relations, integrated strategies, and strong communication. As an Account Executive, you’ll work closely with clients and colleagues to execute public relations campaigns, develop media outreach strategies, and create compelling content. You’ll have the opportunity to contribute to innovative campaigns, grow client relationships, and support business development, all while working in a fast-paced, collaborative environment.</p> <p><strong>What you'll do:</strong></p> <ul> <li>Be a sponge. Read all you can on your clients, their industries and their competitors, including articles, press materials, marketing collateral and strategy documents. Know what’s happening in the world, your markets and pop culture - always. Never have to say, “Sorry, I didn’t see that.”<br><br></li> <li>Wonder. Learn. Read presentation decks, really listen in meetings, understand not just what you are doing but why it is being done and how it adds value to our clients’ business. Drive tactical execution and development of client programming (i.e. first draft of materials, proposals, briefs, strategy plans).<br><br></li> <li>Research, develop and pitch fresh, thought-provoking stories and coordinate press materials and events such as press kits, releases and press conferences. Know the media landscape – including editorial calendars, media lists, media moves programs, and subscribing to media newsletters.<br><br></li> <li>Be curious. Note the latest trends in media, politics, culture, fashion, etc., and apply them to clients’ programs by presenting a thoughtful and comprehensive POV on findings which in turns aims to add value to their business. Help organize and participate in brainstorming meetings and contribute ideas based on research and insights as a means of supporting the business case for our creative recommendations to the client. <br><br></li> <li>Synthesize research for analysis and summary reports and use to compile reports (i.e. competitor analysis) for teams and clients.</li> </ul> <p><strong>Experience that contributes to success:</strong></p> <ul> <li>Experience in or passion fo