Account Executive, Performance Media - Burson

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><h3><strong>More about the role:</strong></h3> <p>We are seeking an <strong>Account Executive, Performance Media</strong> to support our Corporate Affairs and Public Affairs practice. This role will work alongside senior performance media and account team members to help execute paid media campaigns for a portfolio of high-profile clients spanning corporate reputation, public affairs, advocacy, public policy, and issue-based communications.</p> <p>The Account Executive will play an important role in the day-to-day management of paid media programs, helping with campaign setup, monitoring, reporting, audience targeting, and optimization across social, search, and programmatic channels.</p> <p>This is an excellent opportunity for someone with <strong>1-2 years of digital media, advertising, communications, or agency experience</strong> who is looking to build hands-on expertise across paid social, search, and programmatic media while supporting integrated communications campaigns.</p> <p>The ideal candidate is highly organized, analytical, detail-oriented, and eager to learn in a fast-paced agency environment.</p> <p><strong>This role can be based in Washington, DC or New York.</strong></p> <h3><strong>What you'll do:</strong></h3> <p><strong>Campaign Execution</strong></p> <ul> <li>Assist with the setup, launch, monitoring, and management of paid media campaigns across client accounts.</li> <li>Support campaign execution across platforms including Meta, LinkedIn, TikTok, Google Ads, YouTube, DV360, and The Trade Desk.</li> <li>Help build audiences, manage targeting, implement tracking, conduct QA, and prepare campaigns for launch.</li> <li>Support paid social, search, programmatic, and emerging-channel activations.</li> <li>Ensure campaign details, budgets, timelines, and deliverables are tracked accurately.</li> </ul> <p><strong>Optimization & Performance</strong></p> <ul> <li>Monitor campaign performance and identify optimization opportunities.</li> <li>Assist with audience refinements, budget adjustments, creative testing, and other optimizations.</li> <li>Flag performance issues, pacing concerns, or technical challenges to senior team members.</li> <li>Help evaluate campaign performance against client