Account Manager – Communications Analytics

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p></p> <p><strong>More about the role:</strong></p> <p><span data-olk-copy-source="MessageBody">Burson India seeks a data-driven professional in Gurgaon location who can bridge the gap between traditional and social media to provide a holistic view of a brand’s standing. As an Account Manager within the Analytics team, you will be a key driver in redefining reputation as a competitive advantage for our clients. Your mission is to transform raw data into actionable insights that shape high-level communication strategies and innovative content marketing. You will act as an internal consultant, educating nuclear teams on fresh measurement methods and ensuring our global and domestic clients stay ahead of market trends.</span></p> <p> </p> <p><strong>What you'll do:</strong></p> <p class="x_MsoNormal"><strong><span data-olk-copy-source="MessageBody">Data Management & Strategic Analysis</span></strong></p> <ul type="disc"> <li class="x_MsoNormal"><strong>Insight Generation:</strong> Analyze quantitative and qualitative PR and social media data to optimize brand strategy and identify target audience behaviors.</li> <li class="x_MsoNormal"><strong>Strategic Reporting:</strong> Develop and implement data collection systems and statistical techniques to provide ongoing, intuitive reports for domestic and global stakeholders.</li> <li class="x_MsoNormal"><strong>Competitive Intelligence:</strong> Conduct listening studies to identify brand differentiators and monitor consumer conversations to capitalize on opportunities or mitigate potential crises.</li> <li class="x_MsoNormal"><strong>System Optimization:</strong> Acquire data from primary and secondary sources, maintaining robust databases and optimizing statistical efficiency and quality.<strong> </strong></li> </ul> <p class="x_MsoNormal"><strong>Innovation & Vendor Management</strong></p> <ul type="disc"> <li class="x_MsoNormal"><strong>Tool Ecosystem:</strong> Create and manage an analytics ecosystem for the Newsroom, integrating existing platforms with new, cutting-edge tools.</li> <li class="x_MsoNormal"><strong>Partner Evaluation:</strong> Vet software vendors and digital partners to ensure the firm’s ana