Account Manager- Digital Marketing, India

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p><strong>More about the role:</strong></p> <p><span data-olk-copy-source="MessageBody">Burson India is looking to hire a <strong>Account Manager</strong> in Mumbai location. </span>As a Marketing/Social Media Account Manager at Burson, you will be responsible for determining the digital strategy for the firm’s marketing initiatives and shall take full responsibility for all online content, posted from the official company owned channels.</p> <p>Burson is part of <a href="http://wpp.com/" data-auth="NotApplicable" data-outlook-id="6d200704-68c5-4bdd-8a65-616834b4cf52" data-linkindex="0">WPP</a>, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>The individual will lead digital evangelization initiatives with the leadership of the firm. The purpose of this role is to have an impact on the Burson Group India brand through progressive online marketing strategies across all digital media. He/she will be responsible for getting visibility through the use of social media, as well as select online media opportunities, while promoting Burson Group India’s online branding at partnership and sponsorship events.</p> <p><strong>What you'll do:</strong></p> <p><strong>Digital Marketing Initiatives: </strong></p> <ul> <li>Plan and execute all web, SEO/SEM, social media and advertising communication campaigns, in consultation with the Head - Marketing Communications.</li> <li>Build & execute social media strategy through competitive research platform determination, benchmarking, messaging and audience identification</li> <li>Design, build and maintain the company’s social media presence </li> <li>Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organization with those possibilities •</li> <li>Updates on events, news, posts, pictures, videos, thought leadership on various social media platforms for Burson Group India. </li> <li>Identify opportunities to harness digital channels to deliver increased traffic to Burson Group India’s owned media channels </li> <li&g