Account Manager - Social Media

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><h3><strong>More about the role:</strong></h3> <p>We are actively seeking an experienced and accomplished Account Manager to join our vibrant Social Media team, with a dedicated focus on our pivotal government sector clients. This is a critical role for a professional with a proven track record in social media strategy, and a passion for driving impactful outcomes with Government sector clients.</p> <p>You will be a primary partner and lead for our most significant government accounts, shaping, developing, and executing comprehensive social media strategies that align with client objectives. This role encompasses leadership of a small, dedicated team, end-to-end management of social media projects, and active participation in securing new government business through RFPs and pitches.</p> <h3><strong>What you'll do:</strong></h3> <ul> <li>Serve as the day-to-day point of contact for assigned government clients, building strong relationships in coordination with senior leadership.</li> <li>Support the development and execute social media strategies tailored to government agencies, owning channel plans, content calendars, and publishing workflows.</li> <li>Oversee content production for social channels; draft and edit posts, briefs, and captions; ensure compliance with government policies and brand guidelines.</li> <li>Monitor platforms and community interactions; manage moderation, social listening, and escalation processes per client protocols.</li> <li>Track performance and produce dashboards and insights; recommend optimizations to improve reach, engagement, and sentiment.</li> <li>Assist with new business efforts by contributing research, case studies, proposals, and RFP inputs for public-sector accounts.</li> <li>Stay current on platform updates, trends, and government communication standards; share relevant learnings with clients and the team.</li> <li>Provide light mentorship and QA support to junior team members; help maintain best practices and process documentation.</li> </ul> <h3><strong>Experience that contributes to success:</strong></h3> <ul> <li>Extensive and proven experience in social media strategy and account management, with a significant portion dedicated to government or public sector clients.</li> <li>Proven success executing social media plans and campaigns for multi-st