Digital Senior Account Executive, Health & Wellness

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><h3><strong>More about the role:</strong></h3> <p>We are looking for a Digital Senior Account Executive to join our best-in-class Healthcare team. This position will help to establish the digital strategic vision for a number of client initiatives.</p> <p>We are seeking a Digital Senior Account Executive (SAE) with a passion for healthcare communications and expertise in digital marketing. This role is ideal for a strategic thinker and hands-on executor who can support and lead digital initiatives across multiple pharmaceutical clients. The ideal candidate will have experience in paid and organic digital campaigns, social media strategy, content development, and analytics.</p> <p>We are in need of someone who understands the healthcare space and has a passion for working with healthcare clients.</p> <h3><strong>What you'll do:</strong></h3> <ul> <li>Support and lead the development of digital marketing and social media strategies for pharmaceutical clients, ensuring alignment with overall brand and communications goals.</li> <li>Manage day-to-day execution of digital campaigns, including social media, paid media, influencer engagement, content marketing, and SEO/SEM initiatives.</li> <li>Develop compelling digital content, including social media posts, blogs, email campaigns, and multimedia assets.</li> <li>Oversee social media community management, monitoring engagement, responding to comments, and ensuring regulatory compliance in all communications.</li> <li>Analyze digital campaign performance using data analytics tools, generating insights and recommendations for optimization.</li> <li>Stay ahead of digital trends, emerging platforms, and pharmaceutical industry regulations to guide clients on best practices and innovations.</li> <li>Mentor junior team members, providing guidance and expertise in digital marketing and campaign execution.</li> </ul> <h3><strong>Experience that contributes to success:</strong></h3> <ul> <li>3+ years of experience in digital marketing, social media, or communications, preferably within an agency setting.</li> <li>Proven track record of managing digital campaigns for pharmaceutical or healthcare clients, including HCP and patient-targeted initiatives.</li> <li>Strong understanding of digital channels, including organic and paid s