Project Manager, Influencer Marketing

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p><strong>Overview</strong></p> <p>As part of the continued growth of the L’Oréalistar Canada platform, we are looking for a Project Lead to oversee the program locally and act as the main point of contact between internal teams, brands, and external partners.</p> <p>This role combines strategy, project coordination, influencer marketing, and partner management. The successful candidate will help ensure the smooth day-to-day management and evolution of the platform while supporting an engaging and seamless experience for both content creators and brand teams.</p> <p>Reporting to the A&I CDMO Director, you will work closely with several internal stakeholders as well as our platform partner, ODORE.</p> <p><strong>What You’ll Do</strong></p> <p><br>Platform Management & Evolution</p> <p>• Lead the strategy and ongoing evolution of the L’Oréalistar Canada platform.<br>• Partner with technical teams to optimize the user experience and platform functionality.<br>• Oversee creator engagement and gamification initiatives.</p> <p>Stakeholder Coordination</p> <p>• Act as the main point of contact between brands, internal teams, and external partners.<br>• Ensure alignment between brand needs and platform capabilities.<br>• Manage project follow-ups, priorities, and escalations when needed.</p> <p>Operations & Performance</p> <p>• Oversee the content calendar and platform activation initiatives.<br>• Support the management of creators, community engagement, and bilingual communications (EN/FR).<br>• Track platform KPIs and share key insights and recommendations with stakeholders.</p> <p>Governance & Compliance</p> <p>• Support budget coordination across multiple divisions.<br>• Help ensure compliance with IT security, data privacy, and platform standards.</p> <p><strong>What We’re Looking For</strong></p> <p>• Approximately 5 years of experience in influencer marketing, digital platforms, campaign management, or digital project coordination.<br>• Experience working within an agency, brand, or digital platform environment.<br>• Strong project management and stakeholder coordination skills.<br>• Good understanding of digital platforms and user experience (UX).<br>• Interest in the creator economy and digital communities.<br>• Ab