Director, Marketing
Job Description
<div class="content-intro"><p><span style="font-size: 18pt;">About Cala</span></p> <p>At Cala, we’re working to free people from the burden of chronic disease. We began by creating the first non-invasive prescription therapy for hand tremor. After years of careful fine-tuning and improvements, we released Cala kIQ — our most sophisticated therapy yet. Our products have empowered thousands of people to get back to their lives with confidence and ease.</p> <p>But we won’t stop there. Our pioneering technology can be applied across neurology, cardiology, and so much more. It’s all part of our mission to help people in their struggle with chronic disease. We’re only just getting started.</p></div><p><strong>The Opportunity </strong></p> <p>Cala Health is seeking a Director of Marketing to join our team. The role will report to the Vice President of Marketing and will have direct reports. The Director of Marketing will lead the development and execution of marketing strategies to drive adoption, penetration, and revenue growth. This role will drive commercial planning and integrated marketing campaigns for market leadership and to accelerate growth. The Director will work closely with cross functions, including Upstream Product Marketing, Customer facing functions, R&D, Regulatory and Legal to consistently deliver high-impact programs and solutions. </p> <p><strong>Title: </strong>Director, Marketing<strong><br>Reports to: </strong>VP, Marketing<strong><br>Location: </strong>Hybrid in San Mateo, CA 3 days per week (Local candidates only)<strong><br>Employment type: Full-Time, Exempt<br>Pay range: </strong>$170,000 - $220,000<br><strong>Travel Expectations</strong>: Ability to travel up to 25% of the time.</p> <p><strong>A Day in the Life</strong></p> <ul> <li class="appsElementsGenerativeaiAstAnimated"><strong><span class="appsElementsGenerativeaiAstAnimated" data-ast-node-id="1">Lead the execution of commercial strategic plans</span></strong><span class="appsElementsGenerativeaiAstAnimated" data-ast-node-id="2"> t</span><span class="appsElementsGenerativeaiAstAnimated" data-ast-node-id="2">o drive revenue, profitability, and overall company objectives.</span></li> <li class="appsElementsGenerativeaiAstAnimated"><strong><span class="appsElementsGenerativeaiAstAnimated" data-ast-node-id="3">Define and shape go-to-market strategies</span></strong><span class="appsElementsGenerativeaiAstAnimated" data-ast-node-id="4">, encompassing product, process, and customer journey initiatives.</span></li> <li class="appsElementsGenerativeaiAstAnimated"><strong><span class="appsElementsGenerativeaiAstAnimated" data-ast-node-id="5">Spearhead comprehensive commercial launch plans</span></strong><span class="appsElementsGenerativeaiAstAnimated" data-ast-node-id="6">, including positioning, messaging, branding, evidence strategies, and KOL engagement.</span></li> <li class="appsElementsGenerativeaiAstAnimated"><strong><span class="appsElementsGenerativeaiAstAnimated" data-ast-node-id="7">Drive market awareness and adoption</span></strong><span class="appsElementsGenerativeaiAstAnimated" data-ast-node-id="8"> by identifying growth opportunities and gathering insights that align with patient and provider needs.</span></li> <li class="appsElementsGenerativeaiAstAnimated"><strong><span class="appsElementsGenerativeaiAstAnimated" data-ast-node-id="9">Manage integrated marketing channels</span></strong><span class="appsElementsGenerativeaiAstAnimated