Product Manager, Web & Apps

<p><strong>About the California Academy of Sciences</strong></p> <p><a href="https://www.calacademy.org/about-us">Founded in 1853</a>, the California Academy of Sciences is a globally renowned, AZA-accredited non-profit scientific and cultural institution located in the heart of San Francisco’s Golden Gate Park. Home to a world-class planetarium, aquarium, rainforest, research institute, and natural history museum—all under one living roof—<a href="https://www.calacademy.org/about-us/regenerating-the-natural-world">our mission</a> is to regenerate the natural world through science, learning, and collaboration.</p> <p>Our living collection reflects Earth’s vast biodiversity, consisting of nearly 60,000 animals representing over 800 species. Our research collections are the largest west of the Mississippi, spanning nearly 46 million plants, animals, fossils, and cultural artifacts from across the globe and throughout history. Our diverse team includes leading biodiversity scientists, educators, storytellers, designers, and communicators who are passionate about advancing knowledge and catalyzing action through science and storytelling.</p> <p>Whether you're conducting research behind the scenes or engaging the public on the museum floor, your work will help connect people to the natural world and empower them to protect it.</p> <p><strong>About the Opportunity</strong><strong><br></strong></p> <p>The <strong>Product Manager for Web & Apps</strong> is the central owner of the Academy’s public-facing website and select digital surfaces. The website is both a global science communication platform <em>and</em> one of the institution’s most important revenue engines — driving ticket sales, membership enrollment and renewal, donations, event attendance, program registrations, retail purchases, and digital product engagement.</p> <p>This role blends product strategy, content platform leadership, UX rigor, experimentation, insight-driven decision-making, and complex cross-functional orchestration. You will shape how global audiences discover our science, plan their visit, support our mission, and return again and again, while managing a team of 4 to 6 direct reports who support the work.</p> <p>You will bring structure, clarity, and momentum to a large ecosystem of stakeholders — Science, Creative Studio, Marketing, Membership, Philanthropy, Education, Guest Experience, Sales, Operations, Business Applications, and Retail.</p> <p><strong>What You Will Lead</strong></p> <h4>1. Ownership of the Website as a Revenue & Growth Engine<strong> </strong></h4> <p>You will drive measurable improvements across all revenue-critical flows, including:</p> <ul> <li>Ticketing and attendance growth</li> <li>Membership join and renewal paths</li> <li>Donor and philanthropic giving journeys</li> <li>Event attendance and ticket sales</li> <li>Educational program bookings</li> <li>Retail and e-commerce (digital + physical)</li> <li>Digital product engagement and monetization<strong><br></strong></li> </ul> <p>You will own the multi-year vision and roadmap to improve funnel efficiency, reduce friction between user and purchasing experience, and increase conversion across channels.</p> <h4>2. Stewardship of the Digital Science & Storytelling Platform</h4> <p>You will ensure the Academy’s online presence:</p> <ul> <li>Makes scientific content accessible, engaging, and emotionally resonant</li> <li>Translates research, exhibits, and conservation work into intuitive digital formats</li> <li>Supports exhibitions, eve