What is the Role? We’re looking for a dynamic full-time General Manager to serve as Head of Attraction for our CAMP store at the Aventura Mall This is more than a retail leadership role—you will act as the CEO of your business, owning the P&L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more. What You’ll Do at CAMP Drive the Business <ul> <li>Take full ownership of your store’s profit & loss (P&L), optimizing revenue while managing labor and operational efficiency.</li> <li>Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities.</li> <li>Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits.</li> <li>Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP.</li> <li>Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit).</li> </ul> Manage Operations & Maximize Performance <ul> <li>Manage a team of 50+ team members including additional management and front line staff.</li> <li>Oversee scheduling, inventory management, safety, compliance, and facility upkeep to ensure seamless day-to-day operations.</li> <li>Ensure product selection and displays align with premium visual standards, customer demand and seasonal trends.</li> <li>Own recruitment, training, and development to build a team that delivers on both sales and guest experience goals.</li> <li>Ensure top-tier guest satisfaction, measured through ratings, feedback, repeat visits and referral rates.</li> <li>Drive exceptional customer service by ensuring every team member is meeting their individual sales goals and connecting authentically with guests.</li> </ul> KPIs That Define Success in This Role Your success as Head of Attraction will be measured by key performance indicators, including: <ul> <li>Walk-in ticket sales (conversion of foot traffic into paid experiences)</li> <li>Merchandise attach rate (how many guests also purchase products)</li> <li>Activity & program sales (engagement in in-store experiences)</li> <li>Guest ratings, return visits & referral rates (customer satisfaction and word-of-mouth growth)</li> <li>Labor efficiency & EBITDA (profitability and operational effectiveness)</li> <li>Team performance on individual sales goals (your team’s ability to achieve their individual sales goals) </li> </ul> Performance-Based Incentives & Bonus Structure <ul> <li>Quarterly performance bonuses based on achieving your store’s profitability plan and guest satisfaction targets.</li> <li>Team-based rewards when store KPIs are met, ensuring alignment on collective success.</li> </ul> What You’ll Bring to CAMP <ul> <li>Entrepreneurial mindset—you run this business like it’s your own.</li> <li>Proven track record of leading a high-performing team in a customer-centric, experien

General Manager - Head of Attraction

Job Description