Demand Generation Manager - Paid Social Canopy, Draper, UT About Us Canopy is a fast-growing SaaS company in Draper, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. We aim to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place a strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way. And we just secured $70M in Series C funding to help us fulfill that mission. Click <a href="https://www.getcanopy.com/why-canopy">here</a> to see why our clients (and investors) love Canopy. Interested in learning more about Canopy & the industry? Check out our blog <a href="https://www.getcanopy.com/blog">here</a> where you can find great information on our product features, industry news, practice management, and more! The Opportunity The Demand Generation Manager - Paid Social at Canopy will own our paid social program end to end — building audiences, launching and testing campaigns, managing creative, and reporting on the pipeline and net new revenue that spend produces. The ideal candidate is a hands-on paid media operator who is equally comfortable inside Meta, LinkedIn, and Reddit ads managers and inside the CRM, and who can tell a clear, defensible story about what advertising is doing for the business. This is a hybrid position in Draper, Utah (M, W, F in-office). What You’ll Do <ul> <li>Paid social ownership: Plan, launch, optimize, and scale paid campaigns across Meta, LinkedIn, Reddit, and emerging platforms. Own day-to-day campaign structure, targeting, bidding, pacing, and optimization, and support paid search on Google Ads where it complements the program.</li> <li>Audience building: Build and maintain the audience layer that makes paid work — matched and custom audiences, ICP and ABM segments, retargeting pools, lookalikes, and suppression lists — using firmographic, intent, and CRM data.</li> <li>Testing and experimentation: Run a continuous, structured test roadmap across audiences, creative, offers, placements, and landing pages. Set the hypothesis, call the result, document the learning, and roll winners into the always-on program.</li> <li>Attribution and storytelling: Dig into performance from multiple angles — platform data, HubSpot and Salesforce, multi-touch attribution, and self-reported attribution — to connect spend to MQLs, SQLs, pipeline, and net new revenue. Be able to defend the numbers and explain what to do next.</li> <li>Budget management: Own the paid social budget month to month and quarter to quarter. Forecast, pace, and reallocate spend toward the channels, audiences, and offers producing the best marginal return.</li> <li>Creative management: Brief, prioritize, and manage creative requests with our design and content teams. Maintain the creative library, track fatigue, and keep a refresh cadence that stays ahead of declining performance.</li> <li>Content ideation and creat

Demand Generation Manager - Paid Social

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