Senior Manager, Integrated Media Strategy

<div class="content-intro"><p><strong>About Care Access</strong></p> <p>Care Access is working to make the future of health better for all. <strong>With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. </strong>We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, <strong>and contribute to the medical breakthroughs of tomorrow.</strong></p> <p>With programs like <em>Future of Medicine</em>, which makes advanced health screenings and research opportunities accessible to communities worldwide, and <em>Difference Makers</em>, which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all.</p> <p>To learn more about Care Access, visit <a href="http://www.careaccess.com/">www.CareAccess.com</a>.</p></div><div> <h3><strong>How This Role Makes a Difference</strong></h3> <div> <p>Care Access is hiring a <strong>Sr. Manager, Integrated Media Strategy Lead</strong> to orchestrate the multi-channel strategy, optimize media ROI, translate complex data/insights into actionable opportunities that drive conversion for our programs. </p> <p>This leader will own the media strategy discipline, from audience definition and market intelligence through investment planning, performance management, and continuous experimentation. The role drives integrated planning, stakeholder alignment, and campaign execution to increase patient engagement and recruitment. </p> <p>This candidate is a data-driven leader who creates insight-led strategies, identifies growth opportunities, and optimizes cross-channel plans for maximum impact. Media plans will be aligned to business priorities, study recruitment needs, geographic opportunity, and operational capacity. </p> </div> <div> <h3><strong>How You'll Make An Impact</strong></h3> <div> <ul> <li>Audience Strategy, Segmentation & Market Intelligence <ul> <li>Lead development and ongoing refinement of actionable audience segments using first-party, platform, behavioral, geographic, and market data. </li> <li>Translate patient and market insights into targeting, messaging, channel, and investment recommendations. </li> <li>Partner with Analytics, CRM/Marketing Automation, Clinical Operations, Recruitment Operations to establish audience definitions, data requirements, and activation-ready segment strategies. </li> </ul> </li> <li>Integrated Campaign Strategy <ul> <li>Develop and implement full-funnel media strategies designed to drive patient recruitment, defining channel roles, audience sequencing, investment mix, flighting, KPIs, and optimization triggers. </li> <li>Balance national and local-market investment based on recruitment priorities, projected yield, market opportunity, site capacity, and business needs. </li> <li>Analyze audience and campaign data to inform strategy and optimization. </li> <li>Create standardized strategic-planning templates and briefing processes that improve consistency from campaign brief through activation. </li> </ul> </li> <li>Channel Activation & Expansion <ul> <li>Set the strategy