Ad Operations Specialist
Job Description
<div class="content-intro"><p><strong>Who we are</strong></p> <p>At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.</p> <p><strong>What we do</strong></p> <p>The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!</p></div><h2><span style="font-size: 14pt;"><strong>Role overview</strong></span></h2> <p><span style="font-size: 14pt;">We are looking for an Ad Operations Specialist to support the day-to-day operation and optimization of CarGurus’ advertising platforms and campaigns. This role combines campaign execution, reporting, troubleshooting, analysis, and cross-functional collaboration with Product, Engineering, and Sales. The ideal candidate is detail-oriented, analytically minded, and comfortable working across both technical and business-focused workflows.</span></p> <h2><span style="font-size: 14pt;"><strong>What you’ll do</strong></span></h2> <ul> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Build, maintain, and automate accurate, timely recurring reports that provide visibility into ad performance, delivery, revenue, and business trends.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Create custom reports, templates, dashboards, and other tools that give teams reliable, accessible insights and reduce manual work.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Monitor campaign delivery and advertising platform performance, identify unusual patterns early, and address issues before they affect results.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Investigate and resolve ad-serving, tracking, and platform issues, documenting findings and escalating when appropriate to minimize disruption and maintain strong service levels.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Analyze campaign performance, yield, and revenue opportunities, and provide actionable recommendations that support better business decisions.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Traffic, QA, and launch test campaigns across ad-serving and measurement platforms, ensuring campaigns are accurate and perform as expected.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Support Sales with timely, accurate campaign forecasting, performance insights, and contract-related materials.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Partner with Product and Engineering to develop, test, troubleshoot, and launch new advertising products and features with dependable operational support.</span></li> <li style="font-size: 14pt;"><