<div class="content-intro">Who we are At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years. What we do The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!</div>Role Overview Within the Dealer Marketing team, the B2B Marketing Specialist will independently own a defined portfolio of dealer acquisition campaigns across the United States and Canada, from strategy and planning through launch, measurement, and optimization. You will translate business goals and the North America operating plan into measurable, multi-channel marketing programs that support revenue growth, , using business priorities and performance insights to shape campaign strategy and make informed recommendations. To bring these to life, you will partner closely with the Sales, Product Marketing, Product and Business Operations teams. This job is a good fit for someone who is curious, energized by fast-moving environments, and can move comfortably between strategy and hands-on execution. You're a proactive doer who loves owning the details, thrives on collaboration, and wants to grow quickly on a low-ego, high-impact team. No automotive experience necessary. What you'll do <ul> <li>Develop acquisition strategies: Translate the North America operating plan into campaign strategies and plans. Independently evaluate evolving business priorities, new product launches, market opportunities, and performance insights to make recommendations on target audiences, messaging, channel mix, sequencing, timelines, budgets, and success metrics.</li> <li>Campaign Management: Own dealer acquisition campaigns end-to-end across email, web, in-product, paid social, and direct mail to grow revenue in North America. </li> <li>Campaign Optimization: Continuously improve emails, ads and landing pages utilizing marketing automation tools and data analytics to optimize campaign performance.</li> <li>Testing and Measurement: Analyze marketing data and metrics to measure the effectiveness of campaigns, including A/B testing, report building and analysis, and communicate the results and data-driven decisions to key stakeholders.</li> <li>Segmentation and Targeting: Utilize audience segmentation and targeting strategies to reach the right audience with personalized messaging based on demographic, performance and behavior data.</li> <li>Cross-functional Collaboration: Collaborate with other teams, such as Sales, Product Marketing, and Business Operations to align marketing efforts with overall business goals.</li> <li>Budget Management: Manage the budget allocated for demand generation and ensure efficient allocation of resources.</li> <li>Market R

B2B Marketing Specialist

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