Sr. Member Engagement Manager, Lifecycle

<div class="content-intro"><p><strong>About Carrot: </strong></p> <p><a href="https://c212.net/c/link/?t=0&l=en&o=4420559-1&h=3535232987&u=https%3A%2F%2Fwww.carrotfertility.com%2F&a=Carrot+Fertility">Carrot</a> is the leading global fertility and family care platform, built on intelligent care orchestration: the right clinical guidance, at the right moment, in the context of each member’s life. More than a thousand multinational employers, health plans, and health systems trust Carrot to support millions of members across 195 countries – from pre-pregnancy through menopause and major life moments in between. Carrot's comprehensive clinical program delivers industry-leading cost savings for plan sponsors and award-winning experiences and improved outcomes for millions of people worldwide.<br><br>Carrot is widely regarded as a defining force in healthcare innovation as a recipient of several top-tier awards, including Fast Company's 'Most Innovative Companies' and CNBC's '100 Barrier Breaking Startups'. The company is regularly cited by leading global outlets — including The Economist, Bloomberg, The Wall Street Journal, NPR, ABC News, and Harvard Business Review — as a leading voice on digital health, the future of work, and family health. Learn more at <a href="http://get-carrot.com">get-carrot.com</a>.</p></div><p><strong>The Opportunity </strong><strong>🚀</strong></p> <p>We're looking for a strategic, detail-oriented, analytically-minded Senior Member Engagement Manager, Lifecycle to join Carrot's Growth & Engagement team. In this role, you'll be responsible for end-to-end project management, QA, and data analysis – driving development, launch, and optimization of member-facing email, SMS, and Push communications that guide a member through a personalized health journey. Candidates should have proven experience in launching member-facing lifecycle programs and one-off growth campaigns from the ground-up, optimizing existing automated experiences, proactively keeping stakeholders updated, and conducting performance analysis and reporting that guides program optimization.</p> <p> </p> <p><strong>What You’ll Own </strong><strong>💼</strong></p> <p>In this role, you will:</p> <ul> <li><strong>Lead new lifecycle experiences </strong>for emerging health journeys and programs by partnering with Marketing Operations, Content, Data, and Product from concept through post-launch, and serving as the G&E lifecycle expert on cross-functional initiatives</li> <li><strong>Maintain and optimize lifecycle engagement programs end-to-end </strong>including strategy, audience segmentation, cross-functional execution, and performance analysis across multiple member health journeys and channels simultaneously</li> <li><strong>Drive member engagement and retention through data</strong>: own analysis across your programs, develop and test hypotheses, interpret results, and communicate findings in ways that directly guide strategy and program direction</li> <li><strong>Partner with our broader G&E team</strong> on lifecycle strategy, contributing to Carrot's approach to member conversion and long-term engagement through experimentation, personalization, and AI-assisted workflow development</li> <li><strong>Serve as the G&E lifecycle partner for product GTM releases </strong>bringing B2C communications and technical expertise to cross-functional work with Product and PMM, and integrating new product features into existing programs for sustained member engagement</li> </ul> <p> </p> <p><strong>What Success Looks Like </strong><strong> 📈</stro