2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform, with a current focus on mobile games. <h3>What We Need</h3> We’re looking for an experienced Mobile Ad Monetization Manager to join our team. In this role you will plan and oversee in-game advertising for iOS and Android games. You will work within a multi-disciplinary team to steer our efforts in successfully building, operating, and managing Video Ads and Campaigns to better understand our players and enhance their experience with our mobile games. <h3>What You Will Do</h3> <ul> <li>Campaign & Video Ad Management: Responsibly manage, analyze, and optimize Video Ads and Offer Wall campaigns</li> <li>A/B Testing & Optimization: Run rigorous A/B tests to optimize monetization efforts, including price floors, ad frequencies, and player segmentation.</li> <li>Partner & Vendor Relations: Select, follow, and maintain strong relationships with top ad providers, networks, and mediation platforms.</li> <li>Product Collaboration: Benchmark the market for the best provider integrations. Propose innovative improvements to the Product team on how to better integrate Video Ads and Offer Walls seamlessly into our games.</li> <li>Cross-Functional Strategy: Work closely with UA team to develop cohesive campaign budgets and timelines that balance monetization with user acquisition.</li> <li>Data Analysis: Compile, track, and analyze key performance metrics (eCPM, ARPDAU, LTV, Fill Rates) to turn data into actionable revenue strategies.</li> </ul> <h3>Who We Think Will Be A Great Fit</h3> <ul> <li>Experience: Proven track record managing, growing, and optimizing Video Ads and Offer Wall Campaigns through iOS and Android marketplaces.</li> <li>Industry Background: A strong preference for candidates with a background in mobile gaming and a deep passion for the interactive entertainment space.</li> <li>Analytical Mindset: Highly skilled at compiling and analyzing complex performance data and metrics to drive decisions.</li> <li>Soft Skills & Drive: Self-motivated, driven, and highly comfortable receiving feedback and direction to constantly improve.</li> <li>Relationship Management: Strong interpersonal and negotiation skills, with an emphasis on building productive, positive relationships with external partners, management, and peers.</li> <li>Results-Oriented: A passion for delivering measurable results and a consistent track record of meeting or exceeding targets.</li> </ul> At Cat Daddy, we believe diversity of experience is fundamental to crafting accessible and fun gaming experiences for all of our players. We encourage everyone to consider being a part of our team. The pay range for this position in Washington at the start of employment is expected to be between $85,700.00 and $126,860.00 per year . However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objectiv

Mobile Ad Monetization Manager

Job Description