GTM Business Analyst - Marketing

<div class="content-intro"><p><strong>Welcome to the future of cloud networking and security! </strong></p> <p><span data-olk-copy-source="MessageBody">Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028.<br><br>This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!</span></p> <p> </p></div><p><span data-contrast="none">We are seeking a GTM Business Analyst with strong marketing analytics expertise to help Marketing make faster, more measurable growth decisions. You will partner with the CMO, Marketing Operations, SDR leadership, RevOps, Sales, Finance, and Data/BI to create a trusted view of marketing impact and investment efficiency.</span> <br><span data-contrast="none">This hands-on role combines digital and web analytics, attribution, campaign optimization, and data storytelling in a high-growth B2B SaaS environment.</span> <br> <br><strong><span data-contrast="none">Responsibilities</span></strong><br><br><strong><span data-contrast="none">Marketing Analytics & Insights</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":60,"335559739":60}"> </span></p> <ul> <li><span data-contrast="none">Analyze performance across digital channels, campaigns, segments, regions, and the customer journey.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559685":360,"335559737":0,"335559738":30,"335559739":30}"> </span></li> <li><span data-contrast="none">Build measurement frameworks for awareness, engagement, lead generation, conversion, campaign effectiveness, and marketing ROI.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559685":360,"335559737":0,"335559738":30,"335559739":30}"> </span></li> <li><span data-contrast="none">Develop and improve attribution models that assess the contribution of marketing touchpoints and inform investment decisions.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559685":360,"335559737":0,"335559738":30,"335559739":30}"> </span></li> <li><span data-contrast="none">Analyze direct, indirect, partner, affiliate, paid, organic, and field marketing activities to optimize channel mix and ROI.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559685":360,"335559737":0,"335559738":30,"335559739":30}"> </span></li> <li><span data-contrast="none">Measure channel marketing performance, including partner-sourced activity, co-marketing initiatives, partner engagement, and contribution to demand generation.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559685":360,"335559737":0,"335559738":30,"335559739":30}"> </span></li> <li><span data-contrast="none">Identify opportunities to improve targeting, audience segmentation, campaign conversion, and marketing investment efficiency.<