Head of Demand Generation

<h5 style="text-align: center;"> </h5> <h5 style="text-align: center;"><strong>Integration meets Innovation</strong></h5> <p>At Celigo, we believe integration should empower — not exhaust — innovation. As a modern Integration and Automation Platform (iPaaS), we’re on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world.</p> <p>Celigo is seeking a proven, senior demand generation leader to own the full pipeline engine from always-on digital programs to brand and thought leadership amplification, digital events, and sales development. The right candidate brings a track record of building integrated, data-driven marketing motions in fast-growing B2B SaaS companies and can operate at both the strategic and executional levels.</p> <p>You will report to the VP of Revenue Marketing and serve as a key GTM partner to Sales, RevOps, and Marketing leadership. This role carries direct accountability for the marketing-sourced and marketing-influenced pipeline across new-logo and expansion efforts.</p> <h5><strong>What would you do if hired?</strong> </h5> <p><strong>Always-On Demand Generation</strong></p> <ul> <li>Drive MQL-to-SQL conversion through full-funnel campaign architecture; from top-of-funnel awareness to qualified pipeline handoff</li> <li>Partner with Marketing Ops and RevOps to ensure clean attribution, lead routing, and funnel reporting in HubSpot and Salesforce</li> <li>Manage paid media budgets with a rigorous test-and-optimize cadence; own program ROI and CAC reporting</li> <li>Develop programs in partnership with ABX Campaign Architecture to drive account engagement and pipeline acceleration for target ICP accounts</li> </ul> <p><strong>Content Strategy & Thought Leadership Promotion</strong></p> <ul> <li>Lead content distribution strategy across owned, earned, and paid channels ensuring thought leadership assets (research reports, Gartner MQ, analyst content) are activated across every demand motion</li> <li>Collaborate with Product Marketing and Content teams to develop demand-generating content: webinars, whitepapers, case studies, solution briefs, and digital content sequences</li> <li>Drive awareness and new logo pipeline through brand amplification programs, including employee advocacy, partner co-marketing, and executive visibility</li> <li>Leverage editorial and content calendars to maintain consistent, campaign-integrated messaging across all channels</li> </ul> <p><strong>Digital Human & Webinar Programs</strong></p> <ul> <li>Own the webinar program end-to-end: strategy, topic selection, promotion, speaker coordination, production, and post-event lead nurture</li> <li>Expand digital event programming including virtual summits, customer spotlights, and co-hosted partner webinars</li> <li>Explore and pilot emerging digital human / AI avatar capabilities to scale thought leadership content delivery and engagement</li> </ul> <p><strong>SDR & AI SDR Leadership</strong></p> <ul> <li>Manage and develop the SDR team (and AI SDR platform, if applicable), setting quota frameworks, outreach sequencing strategy, and performance accountability</li> <li>Implement and iterate on AI SDR tools (e.g., Unify, 11x, Clay) to expand outbound reach with high-quality, personalized messaging at scale</li> <li>Build a tight inbound-to-SDR handoff process, ensuring SLA adherence and lead quality feedback loops with Marketing</li> <li&g