Founding Growth

Ajax uses AI to automate timekeeping for law firms. Customers love us - 14 of them have angel-invested their own money, we win 97% of our pilots, and we have won every competitive pilot we've ever run. Almost none of our growth came from marketing - there isn't a marketing team. Jack (hi) and Sophia on the Activation team both spend (too little) time managing our channels. Demos from our website have tripled since January without anyone working on it full-time. Referrals make up 40% of our new deals, without our running a referral program. One conference produced seven figures of pipeline this spring, and we planned it off a spreadsheet in a week. You'd be employee #1 in marketing at a company whose customers already do half the marketing for us. Your job is to build the machine that compounds it. Location Mon-Fri in NYC HQ (we work best shoulder-to-shoulder), plus occasional travel - lawyers go to conferences, we do too. About Ajax Lawyers track their time in 6-minute increments. Lost billables cost them $100B a year. Ajax captures everything a lawyer works on and turns it into polished time entries. Firms find revenue they didn't know they were missing, and the worst part of a lawyer's day gets 90% better. Revenue has doubled roughly every quarter since March 2025, with hundreds of law firms on board and many more to come. Why this role is critical Our best channels don't currently have an owner. Our best-converting, fastest-payback deals come from referrals, conferences, affiliate partners, and word of mouth - all of which we currently manage ad-hoc or not at all. We could be doing a lot more. In addition to the channels mentioned, we currently have agencies running paid, SEO/AEO, and LinkedIn organic. Your work will be to manage these channels and more (paid GPT? influencer marketing?), analyze what's working, and allocate spend and energy accordingly. Put another way - you'll get more scope than you can handle, guaranteed. Meet the current marketing team Our customers, doing our marketing for us: "For the first time in 30 years, when I shut down at the end of the day on Friday, I knew I had all my time in." Jennifer Arledge , Hone Law "We've been missing that 85% on-time billing goal since October of last year. The first week with Ajax, we hit 95%." Leslie Godfrey , Hone Law "This is the most direct-to-revenue app I've seen. It's not just a tool; it's a revenue-capturing system." Jacob Birkholz , Birkholz Law "I used the extra proceeds from the time Ajax was capturing me to open my pro bono practice." Heather O'Connor , O'Connor Family Law "This isn't just another piece of software. It's a competitive advantage. I almost don't want to tell other firms about it" Chris Kirker , Kirker Davis We have thousands more testimonials like this, plus dozens of videos, case studies, competitive pilot scorecards, and more. Your job is to make sure the right people see them. What you'll do Manage the paid program. Give our agency and designer direction, make sure we're targeting the right people with the right messaging, hold them accountable to ROI targets. Run our conference machine. Pick the events with high ROI, build the target lists, run booth ops and follow-up, and measure every dollar. Build the referral engine. Hundreds of law firms love us and about half our revenue already starts with word of mouth. Turn that from something that just happens to us into something we control: rewards programs, systematic asks, partner enablement. Run an AI-first content factory. We use Claude Code and Codex aggressively - it's easy, but undifferentiated to churn out pretty-good drafts. To make the final copy something a skeptical managing partner will take time out of his day to read, you'll bring taste, pick the topics, and enforce our voice. Lawyers are wonderful customers to create content for - they're literate and highly discerning. They're also trained to notice small errors and are very averse to poor writing. The bar is high, and so ar