Senior Associate, Partner Marketing, CN

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. Role Overview We are hiring a hands-on Manager, Partner and Influencer Marketing to lead our creator and ecosystem strategy in the Greater China region. This role is designed for a "builder" who excels at outreach and partner acquisition, capable of opening doors within complex B2B environments. You will focus primarily on driving brand authority and growth through Influencers (KOLs/KOCs) and Media Partners, while simultaneously cultivating a high-conversion Affiliate network and a strategic Ecosystem of industry partners. Reporting to the Field and Partner Marketing Lead, you will serve as the "bridge" between our global strategy and the localized tactics required to dominate the Chinese digital and professional landscape. Key Responsibilities 1. Multi-Tier Partner Outreach & Management Influencer & Creator Seeding: Source and scale a network of B2B-focused KOLs and KOCs across Xiaohongshu (RED), WeChat Channels, Douyin, Bilibili, YouTube and emerging B2B professional forums. Focus on "Human-Centric" storytelling to demystify complex products like FX transfers and AI billing. Media Partnerships: Identify and forge deep relationships with vertical industry media. Drive brand awareness and lead growth through high-impact content collaborations, online placements, and co-branded industry activations. Ecosystem Alliances: Proactively scout and onboard upstream and downstream partners (e.g., technology providers, industry associations, and trade bodies) to build a robust B2B support network and drive joint value propositions. Affiliate Network Growth: Develop and manage a performance-based affiliate program. Identify high-potential publishers and niche partners to directly drive user acquisition and revenue growth. 2. Operations & Stakeholder Management Internal & External Navigation: Act as a key liaison between global marketing teams, local sales leaders, and external partners. Navigate complex stakeholder requirements to ensure program alignment and brand safety. Performance Optimization: Utilize data-driven insights (Video View, CPR, CPE, Viral Post Rate, and Leads) to continuously refine ROI and lead capture frameworks. Minimum Qualifications Experience: 5+ years in B2B marketing, influencer marketing, or partner management, preferably within the fintech, SaaS, or cross-border payment sectors. China Market Expertise: Deep hands-on experience with the China digital ecosystem (RedNote, Douyin, WeChat, Baidu) and a proven track record of driving business outcomes through influencer-led seeding and trust building. Project Management: Demonstrated ability to manage multi-million RMB budgets and high-frequency event calendars with meticulous attention to detail and operational discipline. Technical Literacy: Proficiency in marketing automation tools, CRM systems (Salesforce preferred), and data analytics platforms (GA4, BI tools). Communication Skills: Native-level Mandarin and professional-level English (written and verbal), with the ability to navigate complex stakeholder rela