Director, Global Performance Marketing

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do We’re looking for a strategic, data-driven, and growth-oriented marketing leader to lead our global Performance Marketing function — overseeing strategy, channel performance, investment efficiency, and innovation across paid search, paid social, display, and emerging digital platforms. As the Director of Performance Marketing, you will define how we acquire and convert customers across every stage of the funnel. You’ll partner closely with Brand, Product Marketing, and Revenue Operations to deliver efficient, scalable growth through data, technology, and creative excellence. This is a high-visibility leadership role for a builder who thrives on balancing strategy and execution — designing frameworks that optimize for both top-line growth and bottom-line efficiency (LTV:CAC) across regions. This role is based in San Francisco. Responsibilities: Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models. Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels. Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals. Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets. Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities. Serve as the executive-level owner of performance KPIs — CAC, LTV:CAC, pipeline contribution, and ROI. Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms. Define best practices for campaign structure, bidding strategies, automation, and measurement. Partner with SEO, Web, and Lifecycle teams to build seamless cross-channel journeys that maximize funnel efficiency. Drive alignment between creative and performance teams to ensure messaging relevance and ad-to-landing page continuity. Lead quarterly business reviews with major ad platforms and agencies to identify new opportunities and drive innovation. Partner with Analytics and RevOps to build end-to-end attribution models and multi-touch reporting dashboards (GA4, Looker, Tableau). Implement value-based bidding (VBB), offline conversion imports, and advanced data integrations with CRM systems (Salesforce, Marketo). Establish processes for incrementality testing, holdout analysis, and cohort-based CAC tracking. Evaluate and adopt emerging AI and automation tools to impr