Manager, SEO Marketing

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do As Manager, SEO Marketing for EMEA, you will play a pivotal role in driving the organic growth of Airwallex’s web presence across the region. You’ll work cross-functionally with Corpsite, Content, Product Marketing, and Engineering teams to deliver measurable business impact through technical SEO, content optimization, and international expansion. This is a hands-on, strategic role where you’ll directly influence both the technical and content aspects of our website, ensuring best-in-class SEO performance in a rapidly evolving search landscape. This role is based in London or EMEA. Responsibilities: Support the website’s organic growth targets in partnership with Corpsite and Content teams, focusing on both branded and non-branded keyword acquisition. Evangelize SEO best practices across the organization, influencing website changes, link acquisition, and organic content strategy in collaboration with the Content team. Liaise with engineers to execute technical SEO recommendations that benefit both SEO and broader business objectives, including site architecture, Core Web Vitals, structured data, and internationalization (hreflang, localization). Provide hands-on SEO recommendations and implement changes directly within the CMS platform, ensuring rapid iteration and optimization. Lead content optimization efforts, including keyword research, content gap analysis, and on-page enhancements to improve rankings and user engagement. Develop and implement strategies to enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for YMYL (Your Money, Your Life) content, building trust and authority with both search engines and users. Drive international SEO initiatives to expand organic reach in key EMEA markets, ensuring technical and content best practices are localized and scalable. Analyze and report on SEO performance, turning data into actionable insights and clear storytelling for stakeholders at all levels. Stay ahead of industry trends, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and the evolving impact of AI on search. Contribute to cross-functional training and documentation to raise SEO literacy across the organization. Who you are We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: 4+ years of SEO experience, with at least 2 years in B2B, SaaS, or fintech environments. Proven track record of driving or