Senior Manager, Marketing Portfolio and Analysis

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do We are looking for a strategic, data-driven marketing leader to oversee portfolio management, performance insights, and investment optimization across our U.S. performance marketing programs. As the Senior Manager, Portfolio & Analysis, you’ll be responsible for unifying the view of marketing efficiency — connecting spend, pipeline, and ROI across channels (paid search, paid social, programmatic, display, and emerging digital). You’ll act as the key business partner to regional marketing, finance, and analytics teams to optimize budgets, inform investment decisions, and ensure marketing performance aligns with company growth objectives. This role sits at the intersection of strategy, analytics, and operations — ideal for someone who enjoys turning data into direction, building systems of insight, and driving cross-functional accountability for performance. This role is based in San Francisco. Responsibilities: Own the U.S. paid media reporting, trade-off, investment portfolios insights and framework — guiding where and how budgets are deployed across channels, funnels, and audiences. Build scalable reporting and synthesized global analysis to help support management of budget pacing, forecasting, and scenario models that align spend to pipeline, CAC, and ROI goals. Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios. Identify portfolio-level opportunities and trade-offs — shifting investment based on marginal efficiency and saturation signals. Lead ongoing spend optimization check-ins (weekly and monthly) to ensure dollars are driving measurable business outcomes across stages of the funnel. Anchor on North Star metrics and reporting structure for performance marketing efficiency (CAC, LTV:CAC, ROI, payback period, MQL-to-pipeline conversion, etc.). Partner with Data, Analytics, and RevOps to ensure campaign data integrity across Salesforce, Marketo, and ad platforms. Build and maintain dashboards and scorecards (in Looker, Tableau, or BigQuery) that provide real-time visibility into performance. Own monthly business reviews (MBRs) and quarterly performance readouts with marketing and leadership stakeholders. Work cross-functionally to improve data capture, attribution, and channel-level insight granularity. Conduct deep-dive analyses to evaluate channel performance, cohort efficiency, and incremental impact. Partner with channel leads (SEM, Paid Social, Display) to identify efficiency drivers and recomme