Manager, Global Account Based Marketing

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you'll do We’re looking for a strategic, systems-oriented Global Account Based Marketing Manager to define and scale Airwallex’s ABM motion across regions. You will own the global ABM strategy, operating model, measurement framework, and enablement that regional teams use to run campaigns in their markets. This role is less about owning individual 1:1 campaigns and more about designing the infrastructure, playbooks, and multi‑market programs that make ABM predictable, measurable, and repeatable worldwide. You’ll partner closely with Sales, Product Marketing, Marketing Operations, and Regional Marketing to align on target accounts, build integrated plays, and ensure we can attribute impact from first touch through pipeline and revenue. This role is based in San Francisco. Responsibilities: Set up and own the global ABM systems foundation, partnering with Marketing Operations to ensure the ABM tech stack, data flows, and integrations are configured for account‑level targeting and measurement across all regions. Design and implement a global attribution and measurement framework for ABM, including standards for tracking, tagging, and multi‑touch, account‑level reporting from engagement through pipeline and revenue. Define and evolve the global ABM playbook, including segmentation, account tiering, and 1:1, 1:few, and 1:many frameworks that regional teams follow and localize. Own global, multi‑market ABM campaigns and programs: translate GTM priorities into modular plays that can be “plugged and played” across markets, while regional ABM teams focus on local execution and tactics. Build standardized tools, templates, and enablement (playbooks, training, documentation, dashboards) so regional ABM and sales teams can consistently execute within the global framework. Partner closely with Sales, Product Marketing, RevOps, and Regional Marketing to align on target account lists, coverage models, success metrics, and feedback loops that continuously improve targeting, engagement strategies, and campaign performance. Who you are We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: Bachelor’s degree or equivalent experience. 6+ years of hands‑on experience in account-based marketing, including direct ownership of ABM programs and plays. Strong analytical skills with experience using data and attribution to inform targeting, engagement strategies, and campaign optimization at the acco