Manager, Performance Marketing, Paid Social

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do We’re looking for a data-driven, strategic, and hands-on Paid Social Manager to lead acquisition and full-funnel demand generation campaigns across LinkedIn and Meta. This role will focus on enriching, segmenting, and scaling audiences to reach SME and mid-market decision-makers globally — ensuring every dollar spent drives measurable impact on pipeline and revenue. You’ll blend analytical rigor with creativity, partnering with growth, product marketing, and analytics teams to design audience frameworks, run experiments, and develop platform-native campaigns that convert. The ideal candidate thrives in fast-paced environments and understands how to connect audience data, ad systems, and CRM workflows into a cohesive, high-performing growth engine. This role is based in San Francisco. Responsibilities: Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion). Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments — leveraging firmographic, behavioral, and CRM-based signals. Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort. Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets. Maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions). Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools. Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo, ensuring alignment with sales territories and lifecycle stages. Use SFDC reports and Marketo Smart Lists to enrich or suppress audiences, ensuring campaign relevance and lead quality. Query campaign and CRM data using SQL or data tools (e.g., BigQuery, Snowflake, Looker) to identify patterns and optimization opportunities. Test new audience and data onboarding approaches (e.g., Clearbit, 6sense, ZoomInfo, or LinkedIn Matched Audiences). Build a structured testing roadmap across creative, bidding, and audience strategies. Analyze funnel metrics (CTR, CVR, MQL-to-SQL, pipeline contribution) and surface actionable insights. Run incrementality, brand lift, or geo-lift studies to measure true business impact. Partner with analytics to refine attribution visibility and improve full-funnel ROI reporting. Collaborate with Performance Strategy, Creative, and Regional Marketing to localize glo