Director, Growth Content

About Airwallex Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full. What you'll do This is a career-defining opportunity to shape how Airwallex communicates the value of its products to businesses around the world. As Director of Content Marketing, you will own the end-to-end content strategy across all digital platforms, building a high-performing content engine that drives engagement, supports pipeline generation, and elevates Airwallex's brand in a competitive global fintech landscape. You will lead a team of content creators, editors, and strategists while partnering closely with growth marketing, product marketing, sales, SEO, design, and regional marketing teams to deliver compelling, on-brand content at scale. You will also play a key role in integrating AI tools into content workflows to increase efficiency and innovation across the content lifecycle. Responsibilities: Develop and implement a comprehensive content strategy that aligns with the company's goals, brand identity, and audience needs across multiple products (payments, business accounts, spend, billing) and global markets. Lead the creation of content across various formats, including blogs, product guides, videos, case studies, whitepapers, ebooks, webinars, and social media, to support product launches, campaigns, and demand generation initiatives. Lead, manage, and coach a team of content creators, editors, and strategists. Foster a collaborative and high-performing environment where creativity and innovation thrive. Identify and integrate AI tools and technologies into content creation and distribution workflows to increase efficiency, creativity, and personalization. Establish and refine content production processes to ensure the team can produce high-quality work quickly and efficiently. Implement best practices for content lifecycle management from ideation to publication and analysis. Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience across all channels, including online, social media, email, mobile, video, and print. Define content marketing success metrics and implement systems to track and analyze content performance, including contribution to pipeline and revenue. Use insights to inform future content strategies and optimizations. Work closely with marketing, sales, product, and design teams to create a unified and effective content strategy. Partner with regional marketing leads to localize content strategy across key markets (Americas, EMEA, APAC, China). Manage external design and content resources, including freelancers and agencies, to supplement in-house production capacity and maintain quality standards. Who you are Minimum qualifications: A minimum of 10+ years of experience in content creation, marketing, or a related field, with a strong preference for experience in the fintech or technology sector. Proven track record of developing and executing successful content strategies for tech products with a user-first approach. Exceptional writing and editing skills, with the abilit